Nikes beginning history and success. - 1356 Words

Nike: The Beginnings The Nike Corporation originated from two sources, Bill Bowermans quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knights search for a way to make a living without having to give up his love of athletics (Hincker 1). Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nikes formation in its beginning years. The concept that would eventually lead to Nikes existence began on a rather small scale. While getting his MBA at Stanford, Phil Knight realized the business opportunities within high quality, low cost shoes produced in Japan and shipped to the US for distribution.†¦show more content†¦He helped create variations within Nike products, and a market to sell those variations. His underlying concept of improving the performance of serious athletes greatly influenced the decisions made to the companys products. Nike would never have become the company it is now without the sound business decisions of Phil Knight. His ingenious concept of using Japans resources for production started the companys initial existence. Knight was the first businessman to allow retailers to preorder inventory. This revolutionary business decision soon became standard among other businesses. Through Knights effective publicity and marketing of the Cortez, Nike was able to take leaps and bounds from its humble beginnings. Knight started small and subtly, working Nikes way slowly in massive popularity and commercial exposure. Knight also saw the possibilities of expanding Nikes product line from its running background. From this expansion, Nike was able to encompass not only different sports, but also incorporate casual-wear into their product line. Because of its unconditional beginnings, the mentality of Nike formed around the principles of being a company focused on serious athletes. As time has progressed, it has fervently stayed true to its values towards its athletes. NBA rookie Michael Jordan signed for Nike in 1985, paving the way for the launching of the new Air Jordan shoe line. This marked new transition in Nike. ItsShow MoreRelatedNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activitiesRead MoreCompetitive Analysis Of Nike Vs. 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