The Concept Of Narcissism And Its Elements - 2720 Words

Chapter 3: Methodology This qualitative research has taken an analytical approach, aiming to reduce the concept of narcissism to its elements and to study in detail how one’s own image construction is represented in a digital environment, incorporating the phenomenon of the selfie culture. Qualitative research, being rich, multi- dimensional and complex (Alasuutari, P., 1995) allows the in- depth exploration of the rhetoric of the self and the self- constructs in a technoculture and makes sense of the phenomenon of the human- machine connection and the creation of virtual realities that bears problematical ideas of digital narcissism. The position that this research has taken is a constructivist epistemological as it provides an adaptive,†¦show more content†¦The field of Internet studies, a rapidly- developing area, requires rethinking of the research methods. By the use of qualitative online ethnography the experiences and the reality that lead to the creation of particular subjectivitie s through constructing oneself online as opposed to others was examined. In itself this project is a qualitative research about self- disinhibition and self- construction in a digital environment and selfie culture and therefore the attention needs to be put on a multitude of grounded ideas, meanings, symbols and social practices, which digital ethnography can provide (Hine C. 2000). By answering the questions, how do social media affects the organisation of social relationships and what are the implications for authenticity, authority and representation as well as how identities are performed and experienced would help for the full understanding of the phenomenon of the alienation of the human and the problematic relationship with technology. Digital, virtual methods as opposed to more traditional methods can also make a distinction between the online and the offline and validate any possible boundaries between the two, which is what this project was aiming to do. In a nutshell, the applied netnography is: â€Å"participant- observational research based in online fieldwork. It uses computer- mediated communication as a source of data to arrive at the ethnographic understanding and representation of a cultural

Nikes beginning history and success. - 1356 Words

Nike: The Beginnings The Nike Corporation originated from two sources, Bill Bowermans quest for lighter, more durable racing shoes for his Oregon runners, and Phil Knights search for a way to make a living without having to give up his love of athletics (Hincker 1). Their ideas and actions within Nike have radically changed the way sports, business, and popular cultures interact. This influence is seen best through the history of Nikes formation in its beginning years. The concept that would eventually lead to Nikes existence began on a rather small scale. While getting his MBA at Stanford, Phil Knight realized the business opportunities within high quality, low cost shoes produced in Japan and shipped to the US for distribution.†¦show more content†¦He helped create variations within Nike products, and a market to sell those variations. His underlying concept of improving the performance of serious athletes greatly influenced the decisions made to the companys products. Nike would never have become the company it is now without the sound business decisions of Phil Knight. His ingenious concept of using Japans resources for production started the companys initial existence. Knight was the first businessman to allow retailers to preorder inventory. This revolutionary business decision soon became standard among other businesses. Through Knights effective publicity and marketing of the Cortez, Nike was able to take leaps and bounds from its humble beginnings. Knight started small and subtly, working Nikes way slowly in massive popularity and commercial exposure. Knight also saw the possibilities of expanding Nikes product line from its running background. From this expansion, Nike was able to encompass not only different sports, but also incorporate casual-wear into their product line. Because of its unconditional beginnings, the mentality of Nike formed around the principles of being a company focused on serious athletes. As time has progressed, it has fervently stayed true to its values towards its athletes. NBA rookie Michael Jordan signed for Nike in 1985, paving the way for the launching of the new Air Jordan shoe line. This marked new transition in Nike. ItsShow MoreRelatedNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activitiesRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 Pagesdifferentiate its products by means of high technology, quality products and expending responsibility towards the environment and society. †¢ Technological Transforming the resources to high quality products at a low cost is one of the foundations for Nike’s success in the industry. It continues to be at the top because it exploits the technology to the best to get high end products. Innovation is one of its strategies in creating enhanced products when compared to its competitors. It is also the factor thatRead MoreHow Globalization And Technology Changes Have Impacted The Corporation You Researched1233 Words   |  5 Pagesset out to reinvent athletic footwear. They wanted to improve upon one pair of running shoes called Onitsuka Tiger. Nike were more than distributors; they joined forces to design ideas and create better footwear (Vogel Garcia, 2012). 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It has signed exclusive and expensive marketing deals with some of the worlds top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success. Nike enjoys a strong competitive position. It is always innovative and produces high quality products with superior technology. Nike products are sold in about 110 countries worldwideRead MoreAnalysis of Nike Inc.9194 Words   |  37 Pagesthe association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not the entire of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nationsRead MoreA001426205 Bellamy Charles STMK Essay2945 Words   |  12 Pagesbenefit. Strategic marketing requires the continual analysis of environmental variables critical to a company’s long-term success. The aim of this discussion is to use the case study Nike – The art of selling air, to analyse challenges encountered by the company and how marketing principles developed in this subject could be, or were, applied to address them. The paper will explore Nike’s historical foundation and the marketing concepts and strategies which helped establish Nike as the world’s leadingRead MoreNike- Managerial Case Study4930 Words   |  20 Pagesathletic shoes, equipment and apparel. Nike has invested highly on marketing. It has signed exclusive and expensive marketing deals with some of the worlds top athletes to promote its products. Nike’s marketing campaigns featured winning athletes as spokespeople, and winning teams as an indication of Nike success. Nike enjoys a strong competitive position. It is always innovative and produces high quality products with superior technology. Nike products are sold in about 110 countries worldwide. TheRead MoreNike Marketing Report2495 Words   |  10 Pages The purpose of this report is to use concepts, models and theories to critically assess and evaluate Nike’s digital marketing activities. Within the report models such as the Marketing Mix and Assofs Matrix are used to demonstrate the importance of Nike’s digital campaigns and evaluate their validity. The report begins with an introduction to Nike as a company; this is a brief history into how the company was conceived. After this we explore different product ranges Nike have to offer andRead MoreEssay on Nike: Moving Beyond Sweatshops1779 Words   |  8 Pagesgreat of time, money, and resources to ensure that they are fulfilling their ethical duty, and achieving the highest standards of ethical responsibility. Because of Nike’s efforts to maintain their ethical integrity, Nike is a good corporate citizen. Nike’s motto says that Nike Inc was founded on a handshake. Their goal from the beginning was to build business with their partners based on trust, teamwork, honestly, and mutual respect. â€Å"Nike has a commitment to management practices that respect the

Confession free essay sample

You’ve never stood in a crowded admissions office after touring five colleges in three days, have you? So, I was bored. I was sleep-deprived. And maybe it was not the most super mature thing to do, but it’s not as if anyone consciously noticed. I admit it, I was not standing there with my hands folded, awaiting directions. Or rather, that was not all I was doing. I was yawning. Yes, I know, the eighth of the Seven Deadly College Tour Sins. Horror of horrors. But I was bored. And you know that show on TV with the guy with the mustache who does science experiments? Well, he did one to test whether yawns were contagious. And standing there, feeling oh-so-small in this great big building that looked as if it had grown out of the ground, a building that was so sure when I was so completely unsure, I needed to do something. We will write a custom essay sample on Confession or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Leaning against the perfect walls and shrinking away behind 200 people who could all out-vocab me, out-think me, out-write me, and outright take my spot, get my admissions envelope, the fat one that starts with â€Å"We are pleased to inform you †¦Ã¢â‚¬  and not the skinny one †¦. I had to. Standing there, I had to effect change, remind myself that I could still influence people, even in this room of paneling and bookcases where I was, at best, â€Å"nothing special.† So I did it. I take full responsibility. I yawned. And the guy with the mustache was right. Two girls who could kill me on a field hockey field, one guy who could write a better term paper than me, two parents who would put the proud bumper sticker on their cars, and one admissions officer yawned. Sometimes you just have to remind yourself that you exist.

Key Strands Essay Example Essay Example

Key Strands Essay Example Paper Key Strands Essay Introduction Outline the key strands of the sociology of work! The term work is expressed as performing duties involving the use of psychological and physical energy, for the purpose of the manufacture of goods and services in order to achieve an individuals needs (Gedden’s 2008). There are six key areas of thought in the sociology of work these include â€Å"managerial psychologist†, Durkheim systems†, Interactionist†, Weber Interpretivist†, Marxian and â€Å"Post structuralise and Post Modern† (Watson 2008). Sociology is defined as the examination of the connections which grow between individuals as they are arranged by others in cultures and how these patterns are affected by the interactions of individuals around them (Giddens 2009). The Managerial – psychologist strand is a significant area to grasping the concept of the growth of industrial sociology as it offers a type of reasoning and thinking. Scientific management and Psychological humanism are both separate methods of reflecting on work and are both linked to advise managers on how they should integrate with their employer’s and arrange EEs duties (Watson 08). Both of these methods focus on requests of human nature and don’t distinguish the variety of options for work arrangement and indiv’s may select to familiarize themselves by taking into consideration their primary aims in life (W-08). The main interest of each method is to control scientific styles to ID the procedures of influence. Scientific management which was discovered by F. W Taylor is related with the â€Å"deskilling and degradation of labour (Giddens 09). Key Strands Essay Body Paragraphs Scientific management involves the evaluation by employers of all duties which need to be done effectively and the organisation of jobs by managers to attain full practical distribution of work through progressive breaking up of jobs. It divides the preparation of labour from its implementation; it limits the demanding of qualified staff and keeping learning on the job periods to a small amount (w-08). It decreases resources managed by operators and the division of planned responsibilities from direct or beneficial tasks. Scientific management uses such plans as supervisory systems to organise these divided features and the labour of the deskilled EE’s. It encourages the use of motivation compensation schemes both to strengthen and support an EE’s involvement in the workforce. However this type of management handles ER-EE dealings at a distant level. Psychological humanism debates that EE’s should attain organisational competence not through the elimination of wo rkers to work related decision-making but by inspiring their contribution in it. This can be achieved by workers participating more by establishing their own aims, tasks being developed by minimising the time managers spend observing and scrutinising EE’s and encouraging more approachable relationships by introducing more team orientated tasks. McGregor categorised the scientific management type of method, by stating that there is two key theories â€Å"theory x and theory Y†. Theory X mainly identifies workers who do not enjoy work and escape it as much as they can; they lack commitment and determination, dislike taking charge of their duties and prefer to be told what to do by their manager instead of taking initiative. They also wish for security and see it as their main objective. Theory Y workers enjoy work and see it as a type of fulfilment they are motivated and committed to the job. Maslow introduced a â€Å"hierarchy of needs† model which demonstrates 5 sets of requirements which people own and as one accomplishes the needs at one level they then wish accomplish the needs of the next in order to motivate them. The Durkheim Systems Strand defines that there is a refusal in the second strand to comprehend social structures through an emphasis on human individ’s and the allocation of their requirements. This Strand focuses on the forms of relationships which occur among individ’s rather than on the people. Emile Durkheim created the discipline of sociology and its significant figure in sociology. He was the first ever sociologist to become a professor of the science of education and sociology. He focused heavily on the area of science and over emphasised on the reality of independence and externally existing society. Durkheim outlined the divisions of labour by distinguishing between mechanical forms of solidarity and organic solidarity. He disagreed with â€Å"psychological reductionism† displaying that even an issue like suicide has to be understood in terms of the level of the individual’s interactions with others and taking their psychological state into account. Durkheim examined the significance of â€Å"Social currents Social Facts† in society. An important term outlined by Durkheim is Anomie which is a form of social breakdown in which the standards that would normally occur in a particular situation does not operate. Elton Mayo (1880-1949) was greatly inspired by Durkheim’s work and created the concept of the Human Relations School. The Hawthorn Studies was started in Chicago by examining the effects of workshop lighting had on workers productivity. It concluded that the close interests shown in the workers had brought the group together as a team and increased commitment motivation and collaboration. In â€Å"Systems Thinking† these are societies which are viewed as if they were independent bodies controlling energy and resources with the environment t o live. Systems thinking are valuable in its importance on arrangements and outlines in social life. It is therefore a beneficial style to psychologist methods to explanation. Though, it faces the risk of exaggerating to unusual outlooks. The Interactionist Strand was established by the Chicago school of Sociology which created a clear influence to the sociology of work and organisations. â€Å"Symbolic interactionism† is the study of social interactionism which concentrates on how people grow their perception of themselves through developments communications in which symbols such as words, signs and clothing let people to comprehend the prospects of others. Consciousness of self is essential through captivating on the role of other, mainly what are called â€Å"significant others† that we study about the expectations which others have of us. This helps us in deciding what role we will play in any given situation. Likewise by taking the part of the other mainly what ar e called â€Å"significant others† that we study about the others which others have of us. As we work our way through life we observe a variety of what are defined as reference sets and we identify a sequence of circumstances which present individuality on us we are said to abide by a subjective job. Subjective career† is the way an individual understands the approach they have progressed through numerous societal situations in their life. Interactionism has also added to how we appreciate work groups as a â€Å"negotiated order†. Negotiated order is the arrangements of actions which occur over time as a result of the interaction of the numerous benefits, considerations, responses and creativities of the groups in a society. â€Å"Ethnomethodology† is the examination of how normal followers of civilization in their daily lives see the world as significant by achieving a sense of â€Å"taken for grantedness†. Ethnomethodology may be recognised as loo king at interactionist insights their reasonable conclusion. The interactionist strand of the sociology of work and industry clearly pays great attention to individ’s and their role in social life and it focuses on people and their function in life. The Weber – Interpretivist Strand of sociological thinking takes into account both the animated action of the person and inquiries of alteration from the past. Max Webers studies have been misjudged and distorted. At the start of his investigation it tries to achieve an explanatory comprehension of an individ’s behaviour, the second part of his studies states that individ’s who are being studied think in casual terms about what they are doing and because they based their actions on certain rationally based assumptions of regularities in the world. â€Å"Paradox of consequences† is the means selected to attain ends in social life to overthrow those ends. â€Å"Rationalism† is a tendency in social alteration where traditional standards of achievement are substituted by technical standards. Orientation to work illustrates the meaning attached by individ’s. â€Å"Social Construction of reality† is a method in which people, through traditional collaboration, make sense of the world- a world that may well occur outside language but in which can only and expressed by people through linguistic founded processes of cultural understanding. â€Å"Institutional entrepreneurs† states that individ’s with important means and securities are capable to stand back from current official preparations. Marx and Engels produced the â€Å"Marxian Strand† and it is of the most significant notions of social life ever made obtainable to those attempting to create some kind of systematic sense of the contemporary industrialising domain. It believes that human beings attain the richness of their humanity through their work. Under capitalism workers are required into an unequal association with the owner of money to who they market their labour power. Marx believes that it is the quantity of the economic base which explains a society. The â€Å"capitalist labour process† plans, controls and observes the work duties and activities by employers acting as representatives of the â€Å"capital owing class to surplus value† from the work actions of EE’s. The biggest influence of the thoughts of Marx on modern industrial sociology has without a doubt been through the routine of his idea of the labour process to grow a outlook which joins interests in EE performance, employment dealings and queries of labour strategies and establishment. The final strand of this school of thought is the â€Å"Postmodernist perspective and Post structuralism† it is a method which refuses efforts to form descriptions of history and human movement and focuses on techniques on how individ’s create an innovative world. Modernism is a way of handling the world based on the concentration of rational and scientific analysis to social, political organisations to greater control over the world and resulting in the progress in the condition of directing individ’s. Subjectivity is the concept that individ’s are continually advancing in various situations of what their role is and their identity in society. Postmodernism is an approach of observing the world and related claims that the world is progressing into a new method of postmodernity. Conclusion: These strands focus on how we see the world, understand.. Add own conclusion. We will write a custom essay sample on Key Strands Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Key Strands Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Key Strands Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer