Difference and Similarities of Chinese and European Expansion in the Essay

Difference and Similarities of Chinese and European Expansion in the 15th Century - Essay Example They have reached India, Arabia and Africa, fifty years before the Europeans decided it was time to learn about the world. The conquest of the Europeans are well known – in their explorations they have created contacts all over the world, from Africa, to the Americas, and finally in Asia. In an effort to create more profit for his country, Henry the Navigator sent out ships to explore new routes for the slave and gold trade. He sponsored numerous expeditions to discover the expanse of Muslim territories and he sought to find Christian allies in the distant lands. Other expeditions by European countries have discovered new territories which served as a new market for their own products as well as a source of cheap resource for various industries. Meanwhile in 1403, Ming emperor Zhu Di ordered the construction of an imperial fleet in order to find Jianwen’s escaped emperor. The fleet of warships was large enough to reopen trade with the western and southern regions which was first initiated during the Yuan Dynasty. Discovery of relics from the period showed that the Chinese ships were much bigger than their European counterparts which were typically 100 feet in length. Moreover, the Chinese ships were multi-masted for centuries while the Portuguese develop the technology only in the 15th century with their secret caravel design. The Chinese were also using watertight compartments years before the first European ship has set sail across the ocean. With regards to sail, Europeans used square rigs which ran good, until the upwind starts. Meanwhile, the Chinese have used fore-and-aft lugsails which allowed the ships to run efficiently even in an upwind. The Chinese have also developed the first magnetic compass, and later on, the true mariner’s compass which was used in their expeditions. In summary, when it comes to oceangoing ship technology, the Chinese were far ahead from the Europeans because they have been traversing ocean routes longer. Wh en it comes to navigation, however, the Europeans were far ahead, allowing them to discover new territories, open new trade partnership and colonize new lands. Another difference between the Chinese and European expeditions is the unified Chinese efforts. In European scenario, several countries were vying for territories and there was no single ruler directing the efforts of discovery. There were hundreds of principalities seeking for support. Meanwhile China was more centralized because it was the Ming emperor who directed and funded the expeditions. It is important to note, however, that Asia as a continent was not unified – there were no single rulers and tribes warred against each other. In both Ming China and 15th century Europe, external threats were abundant. Continental and maritime threat in China came from the Mongols in the north, the Annams in the south, Korea and Japan in the northeast. Meanwhile in Europe, Spain was relatively secure because of the land borders so its defense strategies focused in maritime. Britain, and Holland also focused in maritime. Only France and Germany were continental powers, hence, they did not develop maritime defense immediately. In both China and Europe maritime technology developed because of their need to defend the seas and to start

Why Democracy Fail in Pakistan Essay Example for Free

Why Democracy Fail in Pakistan Essay Executive Summary – Pakistan has been in quest for stable democratic system from its very inception. The process of its democratization has been slow and passive. Its nature has remained fragile. It has been showing high vulnerability towards non democratic interventions. Besides, it has been easily falling prey to non civilian forces. As a result, Pakistan has been continuously failing to offer what a democracy promises. Such pathetic scenario has various reasons behind it at all three levels: State, government and society. This Essay attempts to pin point and analyze the reasons behind such fragile and weak nature of democracy in Pakistan and extends recommendations along with identifying various means and players especially youth for strengthening democratic process in Pakistan to make it promising and delivering. Introduction. – From very its start, Pakistan has choiced democratic form of government for itself. Its founders had ardently supported and emphasized for democratic system that could ideally permeate the governance structure and body politic of Pakistan; Quaid Azam Muhammd Ali Jinnah’s speech at the Staff College on June 14, 1948 is the witness of his staunch support for democracy as corresponding structure for the polity of Pakistan to make it people friendly and welfare state. However, it is an other fact that Quaid Azam Muhammd Ali Jinnah himself laid the foundation of non-democratic trends through centralizing structure of Muslim Leauge, dissolving non democratically Sindh Assembly and Ministry of Khan Sahab in NWFP in 1948 . Despite all this, what he choiced and dreamt for Pakistan about system is undoubtedly democracy. But unfortunately being constitutionally a democratic country, Pakistan entirely fails to offer what constitutional democracies offer viz, sovereign parliament, free, fair and regular elections, supremacy of constitution, independent Judiciary, rule of law, civilian control over the armed forces, political life free from military involvement, safety to minority rights, provision of basic human needs and guarantee of freedoms of movement, expression, association and assembly. Contrary to dreams ,hopes and promises ,What Pakistan offers is the chequered history of democracy and unstable democratic process. Ironically, the country’s constitution has been abrogated twice (1958 and 1969) and suspended thrice (1977, 1999 and 2007) . More than half of its political life has been encroached by military generals. Five elected governments have been removed by army. Zulfiqar Ali Bhutto, the founder of political vibrancy, mass based politics and giver of Atomic power to Pakistan was ruthlessly executed through judicial murder. Ex-prime ministers, and Nawaz Sharif and Benazir Bhutto were exiled. Causes: Nothing exists without any reason in universe; creation of everything carries reason with itself. More ever, According to principle of â€Å"Cause and Effect† unless the root causes of any problem are not accurately identified and thoroughly diagnosed, problem can’t be solved on sustainable basis. Therefore, let’s find and discuss the causes behind such weak, vulnerable and dented face and status of democracy in Pakistan and try to reach at workable solutions. Colonial Inheritances and Institutional Imbalance. From time of its very creation, Pakistan has been experiencing institutional imbalance. Its roots go back to British period. Pakistan inherited administrative, political and legal legacies of British period . From political and adminstrative legacies point of view, Pakistan inherited high institutional imbalance characterized with strong and organized civil and military bureaucracies, weak1 Political institutions and non-democratic political parties. As a result, it lacked strong, dynamic and sustainable political institutions which could hold regular elections based on universal franchise, could build trust of masses into democracy, could protect democratic process against constitutional transgression and could provide a conducive environment for democracy to flourish and could correspond to desires and aspirations of masses. Muslim Leauge which is credited to creation of Pakistan was a movement not a well-structured and deeply rooted political entity2 that could offer post partition program, could counter the power of army and bureaucracy and could offer corresponding structure to desires and needs of masses after the partition. Besides, League was non democratic in its nature led by elitists3. Consequently, It could not produce first line aswell second line leadership embedded with love for democratic norms and values in particular and overall democratic culture in general . In this backdrop, administrative supremacy coupled with absence of elections based on universal franchise4 in particular and lack of democratic culture and process in general facilitated bureaucrats to rein the country from 1947 to 1958. Their periods is characterized with dummy and rubber stamped parliaments, abrupt and non democratic dissolutions of assemblies, political intrigues, bickering and quarrelling, inefficiency, abrupt and fast changes of regimes.

Parodies of Victorian Lifestyle Essay -- Alices Adventures in Wonderl

Parodies of Victorian Lifestyle in Adventures in Wonderland, Through the Looking Glass and What Alice Found      Ã‚     Ã‚  "It is no accident that the grotesque style in literature tends to be prevalent in eras marked by radical change and stress.   Such was the Victorian period, within which a whirl of social, economic, and religious change took place . . ." (Chang par. 2). This distorted writing can be unquestionably seen in the works of Lewis Carroll, namely his world famous pieces, Alice's Adventures in Wonderland and Through the Looking Glass and What Alice Found There (commonly known as "Alice in Wonderland" and "Through the Looking Glass").   In several instances throughout the Alice books, Carroll mocks Victorian lifestyle.   These parodies can be seen in Victorian growth and self-discovery, inventions, education, nutrition and drugs, and social classes.    The Victorian times were that of self-discovery and seeking order in the universe, so naturally it makes sense when Alice is not really sure of who she is.   The Caterpillar cannot accept Alice's lack of self-awareness when she states that she is unsure of whom she is.    "Who are you?" said the Caterpillar.   This was not an encouraging opening for a conversation.   Alice replied, rather shyly, "I -- I hardly know, Sir, just at present -- at least I know who I was when I got up this morning, but I think I must have been changed several times since then."   "What do you mean by that?" said the Caterpillar, sternly.   "Explain yourself!"   "I ca'n't explain myself, I'm afraid, Sir," said Alice, "because I'm not myself you see" (Alice in Wonderland ch. 5).    Alice concurs with several different characters in her two trips to wonderland.   "As Alice learns a gre... ...in Alice's Adventures in Wonderland." The Victorian Web (1995): four paragraphs. On-line. Internet. 18 April 2002. Available: http://www.landlow.stg.brown.edu/victorian/carroll/polisner.html    Voughon, Wendy. "Victorian Class Prejudices in the Alice Books." The Victorian Web (1993): one paragraph. On-line. Internet. 18 April 2002. Available: http://www.landlow.stg.brown.edu/victorian/carroll/aiwl2.html    Weber, Anya. "Food, Drink, and Public Health in the Alice Books." The Victorian Web (1995): four paragraphs. On- line. Internet. 18 April 2002. Available: http://www.landlow.stg.brown.edu/victorian/carroll/weber.html    Wong, Susan. "Class in the Garden of Live Flowers" The Victorian Web (1995): four paragraphs. On- line. Internet. 18 April 2002. Available: http://www.home.earthlink.net/~ifdean/carroll/wong1.html

Literary technique Essay

When one thinks of a lottery, they imagine winning a large sum of money. Shirley Jackson uses the setting in The Lottery to foreshadow an ironic ending. The peaceful and tranquil town described in this story has an annual lottery, and you can’t possibly guess what the â€Å"prize† isÂ…Â  The author foreshadows an ironic ending at the very beginning by establishing a cheerful setting. The story occurs â€Å"around ten o’clock† on June twenty-seventh, a time of day that is very bright and joyous and a time of year that is warm and makes people feel happy. The town’s physical setting also contributes to the overall â€Å"normal† feeling of the story. The grass is described as â€Å"richly green,† and the flowers are â€Å"blossoming profusely.† An ironic ending is also foretold by the town’s setting being described as one of normalcy. The town square is described as being â€Å"between the post office and the bank;† every normal town has these buildings, which are essential for day-to-day functioning. The townspeople also establish a normal, comfortable setting for the story. The children are doing what all typical kids do, playing boisterously and gathering rocks. The woman of the town are doing what all stereotypical females do, â€Å"exchang[ing] bits of gossip.† The men are being average males by chatting about boring day-to-day tasks like â€Å"planting and rain, tractors and taxes.† Despite this comfortable and normal setting, there are hints of the town’s unusualness that foreshadow a surprise ending. For example, the lottery is being held â€Å"around ten o’clock† in the morning, which is an unusual time because in most towns all the adults would be working during mid-morning. In addition, the author mentions a bank and post office as key buildings surrounding the town square, but what about a church or courthouse? Surely these two buildings would also be in any traditional town square! The lottery is compared to the town’s celebration of Halloween, not a joyous celebration such as Christmas or Valentine’s Day– but a rather dark, surreal, spooky, grotesque, and ominous holiday. The reader is told that school has let out for the summer, and yet the â€Å"feeling of liberty sits uneasily† with the children- which is strange, for no normal kid would be  anything less than ecstatic over summer break. Finally, the children are said to be building â€Å"a great pile of stones in one corner of the square,† which is a very strange â€Å"game† for children to playing. All of these hints indicate that something strange and unexpected is going to happen, and they all make sense once we discover the story’s final outcome. The introduction of the black box is a key turning point, giving the awful ominous answers to all those foreshadowing hints. When the black box is brought in, it’s said to be a tradition that â€Å"no one liked to upset.† The â€Å"villagers kept their distance† from the black box, as though they feared it. Also, when the black box is brought in, the mood and atmosphere of the residents noticeably changes. A â€Å"murmur of conversation† rolls through the crowd, and when the lottery official asks for help carrying the box, there’s a â€Å"hesitation† before two men step forward to assist him. More and more the town’s peculiarity begins to become apparent. For example, the names of certain residents hint at the irony and unfavorable events to come. Mr. Summers- the town clerk- has a last name that strangely coincides with the time of year- summertime. A Mr. Graves helps Mr. Summers store the black box for the lottery, which eerily predicts a future resting place. The ending of The Lottery totally contradicts the setting established by Jackson in the first paragraph. From the author’s extravagant detailing of the town, one would expect this â€Å"lottery† to be a chance for one lucky family to win some money. Instead, the winner’s â€Å"prize† is death-by stoning. The portrayal of the residents at the end of the story is quite disturbing– they go about killing the â€Å"winner† ritualistically, trying to â€Å"finish quickly.† They show no empathy at all– they’re simply following an ancient ritual. The lesson in this story hits pretty hard. The Lottery’s relationship to real life is that sometimes we are presented with traditions that have been adhered to for as long as anyone can remember, and we forget the reason these customs were created in the first place. (As Old Man Warner said,  Ã¢â‚¬Å"There’s always been a lottery.†) The problem is that circumstances can change and make these traditions outdated, useless, and even harmful. Think of the women trying to gain suffrage for their gender. If they had just let the tradition of only males voting continue, where would they lie in today’s society? We therefore must re-evaluate our traditions, questioning their original purpose; otherwise we’re just letting ourselves be stoned.

Farewell to Arms Is a Novel Without Hope

Ernest Hemingway’s novel ‘A Farewell to Arms’ shows the destitution of war and the hopelessness of life. Throughout times of hardship and despair, the need to believe in a better future is enhanced, and through the horrors of death and injury, Hemingway implies that all is hopeless. Attempts to find meaning through alcohol and sex proved unsuccessful, societies corruption highlights the absurdity of war, and the love Catherine and Henry felt for each other ended in horror. During the war, soldiers turned to the simple pleasures of live in a means finding hope and escaping the misery. The constant drinking and journeys to â€Å"bawdy houses† shows the change in moral standards as the need for meaning in life rises, and the social norms change from modesty to going to the â€Å"whorehouse before it shuts† This lowered standards as a result of the soldiers’ position leads the reader to understand that in war, there is no hope; the constant death and destruction leaves soldiers feeling as though they have no purpose in life. The routine death, to the point that a soldier dying is unimportant, shows the brutality of war on the emotions of men. The positive connotations of â€Å"only seven thousand† soldiers dying highlights the hopelessness of life and the need for an outlet from war. While in normal circumstance one could turn to religion as an answer for the reason behind war and how to alleviate oneself from the terror, Henry and his friends believe â€Å"all thinking men are atheists†, and interrupt the priest when he attempts to tell Henry about the Abbruzi. This disruption of spirituality affirms Hemingway’s belief in the falsehood of religion, and shows how in times of war, society changes itself and consequently, all hope of peace and happiness is lost. Once Henry injures himself and is forced to take leave from the war, it is evident to the reader that the world is corrupt, and it drags everyone with it. While in the hospital immediately following his knee being â€Å"blown to bits†, Rinaldi tries to make Henry realise his sacrifice and accept the rewards that come with it. Despite Henry protesting that he was â€Å"blown up† not during battle, but when he was â€Å"eating cheese†, Rinaldi still believes that Henry could â€Å"get a silver† medal of honour. Even though he knew that he had done nothing courageous or even brave, but was rather injured in the most banal way possible, Henry was still able to receive an award that was meant for those who had made a significant sacrifice in war. This medal was meant for the type of hero Hemingway believed in; one that displayed acts of courage, endurance and stoicism. Hemingway, through Henry, implies that he does not believe in the glorification of war, as he sees it as an incentive for people to continue fighting. This continuation of war only leads to more despair, and ultimately, a life devoid of hope and meaning. vidence Much like in the hospital, at the races, Hemingway once again shows the reader the corruption of the world and the hopelessness that is brought about as a result of it. When Catherine and Henry realise that the race is corrupt and one horse is assured of victory, they decide to â€Å"pool† all their money together and back it. Although once they do not win as much as they hoped, their mindset towards cheating is reversed, and suddenly, Catherine â€Å"does not like this crooked† racing. It can be concluded that people don’t care about the unauthenticity of life, as long as it benefits them. Even Catherine, a woman used to balance Henry’s faults and teach him lessons as a result of her loss, is dragged into the corruption of the world. These acts of corruption highlight the inability of man to act in a truly righteous way, and extinguish all hope of an honest society. While there is an overall feeling of hopelessness, some can be found in the relationship between Henry and Catherine. Their love inspires them to look towards the future, planning and hoping to â€Å"go somewhere† when â€Å"the war is over†. While the â€Å"many long nights in Milan† provided the couple with everlasting memories and hope for the future, the inevitable, and sudden, ending of their relationship further reinforces Hemingway’s view of a hopeless society. The single emotion that can provide some sense of hope and prospect for the future inflicts more pain than any other as a result of the passion and intensity of love the couple felt for each other. When Henry hears the news of Catherine’s haemorrhage and that the death of the woman he loves is imminent, he tries anything possible to end her pain, even turning to religion, a belief he had criticised on many occasion. Even though he believed that he had â€Å"outlived (his) religious feeling†, he pleaded with god to not â€Å"let her die† The repetition of this prayer allows the reader to see the maturity Henry has develop; he has turned from a man who was in a relationship purely because he wanted to â€Å"play the game†, into someone with empathy and real care for a woman. The joy of â€Å"waking and not knowing who it was† with him had left him, and he had developed true affection for Catherine. The strong connection the couple shared made Catherine’s death even more difficult, and reinforces the harsh view of society that Hemingway believed. Death’s winged chariot† took all that had meaning from Henry’s life, and left him a â€Å"cracked† and â€Å"broken† man in a world that was ‘cooked’. ‘A Farewell to Arms’ predominately presents a hopeless and cynical view of the war and life itself, but hope doe s appear as a result of the love between Henry and Catherine. Hope is seen as futile through the soldiers’ actions, the corruption of the world, and the inevitable heartache as a result of Catherine’s death and from this it is evident that the only bit of justice left in the world is love, assuming that it too is not dragged down by war.

Strategic Analysis (SWOT and Five Forces) of Amazon Inc The WritePass Journal

Strategic Analysis (SWOT and Five Forces) of Amazon Inc 1.0 Introduction Strategic Analysis (SWOT and Five Forces) of Amazon Inc 1.0 Introduction2.0 Unique Market Position3.0 Micro environment analysis using Porter’s five forces.4.0 Amazon SWOT Analysis5.0 Strategic Direction6.0 Strategic position-Differentiation or cost leadership7.0Â  ConclusionReferences and BibliographyRelated 1.0 Introduction Amazon.com provides a wide catalogue of products and services to different consumer groups. Below is the detailed analysis of Amazon’s resources, capabilities, distinctiveness and networks. 2.0 Unique Market Position According to Motoko and Stone (2010) Amazon has the distinctive position of being the largest online book seller and e book seller in the United States. Its catalogue has a wide range of products and services for its customers (Amazon.com). It must be noted that this is not a unique offering if compared to its rivals like e-bay, Barnes and Noble, Waterstones and WH Smith. Its distinctiveness comes from two things: Unique position compared to rivals Success of Kindle e reader Amazon possesses a first mover advantage as it has access to vital resources plus ability to develop networks that is very difficult to replicate (Grant 2008). Amazon has a strong brand presence because of its continuous innovation and twenty month head start over its competition. Over a period of time it has acquired vital customer behaviour information, easy demand pattern forecasting and industry standards others have to compete with (Mellahi and Johnson 2000). An added advantage is psychological switching costs because of its early lead. Amazon’s wholesale model is another feature of its uniqueness. Due to this it is able to set consumer prices as Amazon makes wholesale purchases. Competition is suppressed and new entrants face a hard time because of its heavy discounted prices. The Kindle e reader has made a huge presence in the market because of its light weight and soothing continuous readability handling. According to Stross (2010) Kindle lets you do reading perfectly. However competing e readers are providing coloured screens and multitasking features too. A perceptual map highlighting Amazon’s Kindle is shown below: In this figure if we see Amazon’s kindle is placed in the third quadrant which is specialist and black and white screen. 3.0 Micro environment analysis using Porter’s five forces. This has already been discussed in the first question. However bargaining power of buyers and suppliers is not discussed. Bargaining Power of Buyers Bargaining power of buyers is really high as there are many ways to buy books and cd’s online provided the options of Barnes and Nobles website and Apple’s i tunes. But Amazon has a high customer loyalty as it attracts customers by offering low prices (Chaffey 2009). Bargaining Power of Suppliers Amazon has a very favourable relationship with publishers because of the wholesale model it uses allowing it to set the price for the consumer. Some time back when Amazon was not buying directly from main distributors. They wanted to sell the products below market price as Sony and Panasonic didn’t do direct selling. However Amazon had a unique position and advantage as it came up with its own distribution centres. 4.0 Amazon SWOT Analysis Major strength for Amazon is its first mover advantage, access to resources, capabilities, networks that allow them to suppress the competition. This strength feeds into its greater market share and bargaining power with its publishers plus a wholesale model lot leading to high sales volumes. Weakness of Amazon is its very little bricks and mortar presence in comparison to its competitors. Thus, buyer is not able to have a first-hand experience of the product until purchased (Bossman 2010). This can have an effect on the sales of Kindle online as buyers may have some concerns. The proprietary format followed for e books is also a weakness as there is a demand for more choice and scope from customers. Below is a diagrammatic representation of SWOT analysis. 5.0 Strategic Direction With regards to Amazon’s Kindle its strategic direction should be market penetration through more advertising and marketing programs and better price options. Market penetration leads to a high market share and profitability in an identified market (Jobber and Fahy 2006). Amazon can move into the empty quadrant in the figure 1 by providing a coloured screen. This product development approach will make it more competitive in the dynamic market. 6.0 Strategic position-Differentiation or cost leadership Amazon has its strategic position over Kindle by differentiating it and positioning it as a best for reading product in the market. If the market demands Amazon can move into the first quadrant of the perceptual map by conducting more research. This will manoeuvre Amazon in a position that is distinctive, advantageous and in line with consumer needs (Doyle and Stern 2006). Amazon’s market leading position offers resource capability for cost leadership which further complements its price leadership strategy. 7.0Â  Conclusion It is evident that Amazon occupies a unique position in the market. Amazon currently is focussing on being a market leader in providing a product that is best for reading although acknowledging the craze for colour screen and multipurpose features offered by competitors. Based on its strengths it can focus on market penetration with innovative products and add ons like colour screen plus multipurpose functions. Combining this with its price leading strategy will lead to more growth and profits. References and Bibliography Motoko R and Stone B., 2010. Amazon threatens publishers as Apple looms. The New York Times. Grant R., 2008. Contemporary strategy analysis, Blackwell publishing Mellahi, K and Johnson, M., 2000. Does it pay to be a first mover in ecommerce? The case of Amazon.com. Management Decision [online] Vol.38, Issue 7. , p445, 8p .Available through: Business source complete database. [Accessed 11 March 2011]. Stross R., 2010. The Specialist vs. the Multi-tasker. The New York Times Dave Chaffey. (2009). Amazon.com case study. Available: davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study.[ accessed 12th March 2011]. Bossman J., 2010b. Barnes and Noble planning big push to increase Nook sales. The New York Times Jobber D and Fahy J., 2006. Foundations of Marketing.2nd Edn McGraw-Hill, London. Doyle P and Stern P., 2006. Marketing Management and Strategy.4th Edn. Pearson Education ltd, Harlow

7Heaven Technology Management Strategies

7Heaven Technology Management Strategies Introduction Innovative technology is one of the most highly appreciated and developing industries in the world. Having achieved many goals, it is essential to consider the fact that this industry is too young and it needs a lot of achievement and other specific inventions in the future. Looking at the UAE and the companies located there, it may be said that this country is one of the most occupied by the IT technologically directed organizations.Advertising We will write a custom proposal sample on 7Heaven Technology Management Strategies specifically for you for only $16.05 $11/page Learn More Basing its business in UAE, many corporations offer outsourcing and IT solutions for the business needs all over the world. Speaking about the demand on such services, it should be remembered that modern world is impossible without innovative technologies, the Internet has occupied all the spheres and industries, therefore, the innovative technologies and the compani es which help to cope with the appeared problems are the essential parts of human life. The Company Overview and the Industry 7Heaven Technology is the company which offers innovative products and services for use as well as outsourcing for the world companies. 7Heaven Technology offers services, products, and delivers outsourcing. Loyaltimate, Pro-Man, and eZ-Mall are the products offered by the company. The services the company offers are business solutions development, website development and website and SaaS hosting. The outsourcing services offered by the company are book keeping and auditing, hardware, networking and AMC, and IT offshore services. Being the central services of the company, they create deserving competition in the industry. 7Heaven Technology is the corporation which unites many smaller companies which are responsible for its own sphere. It is essential to remember that the innovative technology industry is developing one and there are a lot of companies which serve at the market with the same products and services. To be the best, 7Heaven Technology has to apply to various strategies which are essential for the company and its further leading in the industry. Many companies have understood that it is cheaper to outsource some particular IT services than to produce them personally. Inventory management system, quick invoice management system, and quick and easy accounting solution are the services 7Heaven Technology offers. The company was launched in 2011 in UAE, and since that time the 7Heaven Technology has become the leader in the service delivery in the Middle Eastern market (7Heaven Technology). The industry of IT technologies is developing. There are a lot of various companies which offer different services and there are even more those which are ready to consume those services. Speaking about UAE and IT industry, it may be concluded that the sale of IT products have increased in comparison to the previous year (Dubai’s IT m arket has grown to AED 113 billion in 2011). Even though many companies still recover from crisis, other corporations refer to outsourcing of the IT technologies as it is cheaper and more profitable.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Key Competitors Having conducted a thorough research in the industry, it may be concluded that 7Heaven Technology has several rivals, Exceed IT Services and DIC are some of them. Looking at the situation in UAE, it should be mentioned that the impressive expansion in Dubai of the IT industry and the increase of the number of the companies which offer these services are the main characteristics of the region. Data storage and processing are the central competing issues in UAE and companies strive for consumers. The increase of the competition might create serious problems for the company, however, the specific measures were taken. To r emain equally useful companies with particular consumers and profitable income, the Dubai Outsource Zone was established with the purpose â€Å"to take advantage of the growing potential the segment offers† (UAE: Dubai Outsourcing IT Industry). One of the main strengthens of the company among its competitors is its wide range of services. Turning to 7Heaven Technology, clients are eager to find all the necessary IT services and products which may be necessary. Effective use of business technology is the main criteria of the company advantage. Company Business Excellence and Quality Management Strategy Speaking about business excellence of 7Heaven Technology, it is important to define the term. Business excellence is the notion which characterizes various business models and processes which support the company goal to achieve success in performance. Quality management strategy is a particular strategy aimed at understanding the specifics of the company strategy which presuppos es completing excellent business. It is obvious that all these processes are dependant, and if the company fails to deal with one process successfully, it is impossible to wait for the best outcome. Quality management is based on three specific principles, people, consumer, and process orientation. Quality management is directed at the activities which ensure â€Å"continuous improvement of the performance of the company† and create the conditions â€Å"needed in order to satisfy the stakeholders in the company by providing excellent performance and results† (Pfeifer 41). Analyzing 7Heaven Technology from the point of view business excellence and quality management, it is important to check how the company deals with its customers, what the processes are and how they are completed. After that the recommendations may be offered in the sphere under discussion.Advertising We will write a custom proposal sample on 7Heaven Technology Management Strategies specifical ly for you for only $16.05 $11/page Learn More As it has already been stated the company deals with three directions, services, products and outsourcing. Each of these spheres is interconnected with each other as the outsourcing and services are based on the IT technologies and products offered by the company. Providing its services, 7Heaven Technology applied to the Loyalty Program to retain existing consumers and to attract new ones. Additionally, this Loyalty Program allows the company to understand the buying behavior of customers and sell the issues which they want to buy. Additionally, being the part of the quality management, Loyalty Program is aimed at attracting new vendors and promoting their brands (7Heaven Technology). Offering customers Property Management Software Pro-Man, the company tries to assure that the companies work effectively. 7Heavenn Technology offers several packages depending on the customers’ needs. eZ-Mall is â€Å"a complete s olution for Mall Management Companies to setup and manage their operations based on industry standard processes† (7Heaven Technology). To make sure that the company pursues business excellence, it is important to consider its relation to the customers. The mission of the 7Heavenn Technology is to satisfy the needs of clients. Key Resources and Capabilities The key resources of the company lie in the innovative technologies and their appropriate use. Applying to the safety of the company, it should be stated that 7Heaven Technology is driven by the creativity o its staff, therefore the employees in the company are highly apprised. It is also essential to say that the company pursues the goal to complete task with minimal expense. This is one of the leading outsourcing issues which are considered as the most important ones. However, sometimes the problem of quality appears. Therefore, it is essential to remember about the pieces of advice in relation to company quality managemen t and business excellence which are going to be discussed. Distinctive Competencies and Potential Sources of Sustainable Competitive Advantage Dwelling upon the advantages of the company, it is important to remember the loyalty program, fast and quality service delivery, immediate and professional feedback. The company’s priority before other companies lies in the fusion on the services and products. 7Heavenn Technology does not offer one particular product or services, it offers many services and many products along with outsourcing facilities.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, turning to the company, a consumer may get the full package of services one needs. The distinctive competencies of the 7Heavenn Technology is its guarantee of the security of customer’s information. Offering book keeping and auditing the company makes sure that all the data the clients provide the company with are going to be highly secured. So, respect to the customers and the ability to meet their needs along with the specific information security strategies are the main priorities of 7Heavenn Technology. Recommendations To achieve the business excellence, the company is to pay attention to its weaknesses and to use its strengths in dealing with them. Having considered the company competitors, resources and strategies used for company management, it is possible to recommend referring to the EFQM Excellence Model. The main idea of this strategy lies in outsourcing the management practices which are based on eight fundamental concepts. Here is an analysis of these concepts from the point of view of the company strategy and the recommendations to the company further actions. The company should achieve balanced results. Offering services, products and outsourcing facilities, the company should make sure that the demand on these specific issues is balanced. Furthermore, the company should add value to the consumers. There are many strategies aimed at completing this task. The company should pay more attention at promoting and advertising on order to complete this stage. Furthermore, it is important to remain a leading company with vision, inspiration and integrity. Being an IT corporation which depends on the creativity of human resources, it is essential to be the leader in the industry as the innovations change and the first company which has managed to invent something new gets a prize, more customers. It may be stated that some of the concepts of the EFQM Excellence Model are met which helps to draw a conclusion that the company is on the co rrect way, still, it needs some particular changes to be made. 7Heaven Technology is an IT company, therefore, the concept of managing by processes is followed. The company also succeeds through people as human resource is one of the main parameter in successful work of the company. Nurturing creativity and innovation are the most essential processes in the company management, therefore, these concepts are met. However, the company should encourage employees for more and better work. Creativity is an inevitable aspect of the work, the company must be creative to be able to serve its customers and offer them constantly new services which are going to be useful to them. The company builds partnerships as it is too difficult to offer outsourcing services individually. The company should be guaranteed by support from other corporations in order to secure itself from customer dissatisfaction and to make sure that it has all the necessary resources for completing the task. 7Heaven Technol ogy is responsible for its sustainable future as it has a desire to develop and increase its consumer base (Hakes 255). 7Heaven Technology company presents its services in IT industry, therefore, fast and quality delivery of the services and immediate reaction if any problem appears is an obligation for the company. The company managers understand that in case all the processes work successfully, the particular needs of the quality management are met as well as requirements of the business excellence. Conclusion Therefore, it should be concluded that 7Heavenn Technology is a relatively new company which has managed to gain positive image in the IT industry and the attention of the clients. However, in the highly competitive environment, it has many rivals and to cope with them the company should change some strategies. Quality management and business excellence models discussed above are the most effective ones as on the one hand, they help organize the work of the company on an app ropriate level and on the other hand, it assists the customers and meeting their needs. The recommendations offered for the further company development are to be followed, otherwise, it is going to be difficult to for 7Heaven Technology to position themselves at the Eastern market and to become serious competitors to the enterprise which have been developing in the industry for many years and who have already got regular customers and who feel secured in the competitive world. â€Å"7Heaven Technology.† 2012. Web. 7heaventech.com/ â€Å"Dubai’s IT market has grown to AED 113 billion in 2011.† Dubai Chamber. 18 Dec. 2012. Web. dubaichamber.com/whats-happening/chamber_news/dubai%E2%80%99s-it-market-has-grown-to-aed-113-billion-in-2011 Hakes, Chris. The EFQM Excellence Model to Assess Organizational Performance: A Management Guide. New Jersey: Van Haren Publishing, 2007. Print. Pfeifer, Tilo. Quality Management. New Jersey: Hanser Verlag, 2002. Print. â€Å"UAE: Dubai Outsourcing IT Industry.† Global Arab Network, 31 March 2011. Web.

Brief History and Geography of Tibet

Brief History and Geography of Tibet The Tibetan Plateau is a huge region of southwestern China consistently above 4000 meters. This region that was a thriving independent kingdom that began in the eighth century and developed into an independent country in the twentieth century is now under the firm control of China. Persecution of the Tibetan people and their practice of Buddhism is widely reported. History Tibet closed its borders to foreigners in 1792, keeping the British of India (Tibets southwestern neighbor) at bay until the British desire for a trade route with China caused them to take Tibet by force in 1903. In 1906 the British and Chinese signed a peace treaty that gave Tibet to the Chinese. Five years later, the Tibetans expelled the Chinese and declared their independence, which lasted until 1950. In 1950, shortly after Mao Zedongs communist revolution, China invaded Tibet. Tibet pleaded for assistance from the United Nations, the British, and the newly independent Indians for assistance to no avail. In 1959 a Tibetan uprising was squelched by the Chinese and the leader of the theocratic Tibetan government, the Dalai Lama, fled to Dharamsala, India and created a government-in-exile. China administered Tibet with a firm hand, prosecuting Tibetan Buddhists and destroying their places of worship, especially during the time of the Chinese Cultural Revolution (1966-1976). After Maos death in 1976, the Tibetans gained limited autonomy although many of the Tibetan government officials installed were of Chinese nationality. The Chinese government has administered Tibet as the Autonomous Region of Tibet (Xizang) since 1965. Many Chinese have been financially encouraged to move to Tibet, diluting the effect of the ethnic Tibetans. Its likely that the Tibetans will become a minority in their land within a few years. The total population of Xizang is approximately 2.6 million. Additional uprisings occurred throughout the next few decades and martial law was imposed upon Tibet in 1988. The Dalai Lamas efforts to work with China toward solving problems to bring peace to Tibet earned him the Nobel Peace Prize in 1989. Through the work of the Dalai Lama, the United Nations has called upon China to consider giving the Tibetan people a right to self-determination. In recent years, China has been spending billions to improve the economical outlook for Tibet by encouraging tourism and trade to the region. The Potala, the former seat of the Tibetan government and the home of the Dalai Lama is a major attraction in Lhasa. Culture The Tibetan culture is an ancient one that includes the Tibetan language and a specific Tibetan style of Buddhism. Regional dialects vary across Tibet so the Lhasa dialect has become the Tibetan lingua franca. Industry Industry was non-existent in Tibet prior to the Chinese invasion and today small industries are located in the capital of Lhasa (2000 population of 140,000) and other towns. Outside of cities, the indigenous Tibetan culture is comprised primarily of nomads, farmers (barley and root vegetables are primary crops), and forest dwellers. Due to the cold dry air of Tibet, grain can be stored for up to 50 to 60 years and butter (yak butter is the perennial favorite) can be stored for a year. Disease and epidemics are rare on the dry high plateau, which is surrounded by the worlds tallest mountains, including Mount Everest in the south. Geography Though the plateau is rather dry and receives an average of 18 inches (46 cm) of precipitation each year, the plateau is the source for major rivers of Asia, including the Indus River. Alluvial soils comprise the terrain of Tibet. Due to the high altitude of the region, the seasonal variation in temperature is rather limited and the diurnal (daily) variation is more important- the temperature in Lhasa can range as much as -2 F to 85 F (-19 C to 30 C). Sandstorms and hailstorms (with hail of tennis-ball size) are problems in Tibet. (A special classification of spiritual magicians was once paid to ward off the hail.) Thus, the status of Tibet remains in question. Will the culture be diluted by the influx of Chinese or will Tibet once again become Free and independent?

LLC manager and LLC member Research Paper Example | Topics and Well Written Essays - 250 words

LLC manager and LLC member - Research Paper Example If a LLC is managed by a manager the decision making responsibility falls in the hand of the individual who has been elected by the members as a manager. The members can choose a manager from within the group of the members of the company or they can even opt for an individual who is not a member of the company. Individuals who are elected as managers for an LLC are responsible to act and make decisions carefully and present utmost loyalty, these duties of a manager of LLC are recognized as fiduciary duties and these duties are similar to the duties that are performed by corporate directors. Members within an LLC can determine the voting policy and the voting rights of the members of the company, according to ULLCA, the voting rights of the members is dependant on their investment in the company and voting policy states that a decision can be made with the aid of the majority votes (Batman, 2011,

Organizational Behavior Case Study Example | Topics and Well Written Essays - 1000 words

Organizational Behavior - Case Study Example Ultimately, the case study which will be presented herein revolves around the employment experience of I, the statistics that this employment was able to generate, and the levels of interaction between the following 3 shareholders: my coworkers, Mr. Majed, and I. Shareholder 1: The Author As such, these three shareholders all integrated together under the umbrella of the firm in question; however, the job responsibilities and levels of power that each of these represented was distinct. Due to the fact that I was new to the employment process, the level of decision making abilities and overall power over the management process was necessarily limited. However, regardless of the lack of experience, I was tasked with quality of service improvement and set about categorizing some of the main functional areas in which the firm could develop a competitive improvement with relation to how it understood, appreciated, and dealt with its customers. The ultimate levels of interaction that took place with regards to the other two shareholders were mainly concentric upon seeking to implement and understand the means by which consumer needs could be furthered within this context. Shareholder 2: Fellow Coworkers The secondary group of shareholders was of course the other individuals that were working in the firm at the same time that I was seeking to integrate with them. ... own departments and individualized initiatives, they were on the whole rather uninterested in seeking to maximize profitability with regards to the given task that I had engaged with. Shareholder 3: Mr. Majed Finally, the third shareholder that is represented within the case study is that of Mr. Majed. As such, he represented the rather intractable and stoic representation of the manager that did not appreciate any type of challenge to authority. In this way he was of course the motivating factor in encouraging the situation into a position that resulted in my ultimate removal from the task that my original manager had placed me over. The interaction that took place was necessarily confined to I and Mr. Majed; with the other employees only playing a fleeting role in the situation due to their general lack of interest in the process or in seeking to change the existing dynamics that existed within the firm. Summary of Incidence: After a small study in the main branch, it was found tha t here were 350 to 450 customer’s visitors per day. Just, 250 to 300 of them were provided with the service. As result, the firm was losing between 50 to 150 possible customers each and every day. After a discussion of the observations with management, it was recommended that six employees would be hired to assist me in completing the task. What this affected was a type of interaction between my employees and the salesmen. However, three weeks later, my colleagues had a new boss who was of course Mr. Majed. This only occurred after my original manager had gone on vacation and proved to be a turning point with regards to how the entire situation unfolded. Soon thereafter, the dynamic which has been described imploded as Mr. Majed had no desire for either I or my former employees to do

What does the bible mean to me Essay Example | Topics and Well Written Essays - 250 words - 1

What does the bible mean to me - Essay Example w the bible differently but I believe it to be a sacred collection of books that Christians use as a reference to God’s command during their worship as well as in their lifestyles. It provides the means of communication with God the creator who Christians believe is supernatural and whom they revere. The bible directs man on the kind of life that he should live. It is God’s way of instructing, encouraging and correcting Christians, as well as making his plan known to them. Moreover, it explains the destiny of man in the life after death, consistent with the life that one lived. The bible connects the reader with God at a deeper level so that the communication is one on one with the help of the Holy Spirit who is described in the bible as Christians’ intercessor before God. In order for the fellowship of man with God to manifest fully, it is essential to have the Holy Spirit’s intervention since the sinful nature of man separates him from God who in His nature is Holy. This is well outlined in the scripture in Isaiah 59:1-12. I consider the bible to be a very vital holy book in the life of a Christian since it gives him/her reference for their lives and enables them to connect to God and this way, they are able to know His will and purpose for their lives. As mentioned earlier, the bible clearly states the kind of life that man should live while on earth and his ultimate fate after death consistent with the life that he chose to live. Everyone should therefore seek to know the bible and obey the commands

How political, economic, and other ideologies affect America, China, Essay

How political, economic, and other ideologies affect America, China, and Japan's societies - Essay Example The rise of China also presented strategic challenges to Japan, and the effects were deepened by the economic recession – necessitating the painful restructuring and reform of the economy and system. Areas requiring restructuring include that the Japanese economy is suffering from the effects of an aging society. The US economy, similar to that of Japan, suffered from stock market and real estate bubbles that deflated, ushering in an anaemic growth (Wiseman and Ellig 866). The US is facing a similar fate as Japan, mainly because low interest rates and monetary measures have hindered the proliferation of imbalances. This paper will compare and contrast the economic systems of America, Japan and China, and also explore the effects of their respective economic, political and other ideologies. The similarities between the two countries include that the national cultures and the economic ideologies of the three countries are predominantly shaped by their historical values and national heritage. For example, individualistic values are more predominant in the US and in China; the collective outlook is predominant (Ralston et al. 9). On the other hand, Japan has an individualistic-inclined economic ideology, but a collectivist national culture, which distinguishes it from the rest. The second area of similarity between the three is that individual work values have been shaped by their cultural and social heritage. For example, in China, poor performance at work is not enough grounds to fire an employee, the case of Japan is relatively less extreme and in the US, the individualistic outlook makes it very easy for one to lose employment due to poor performance (Ralston et al. 10). Despite the fact that the Chinese and the Japanese share many characteristics, including religion, philosophy and culture, some political and economic-based factors make the two societies distinctive. To start with, Japan and China

Leases Essay Example | Topics and Well Written Essays - 250 words

Leases - Essay Example A notice to the other party of the death or incapacity of the other party should terminate the contract. If the lessee dies while in a rolling tenancy and it is [tenancy]. Set for a period of six months or more [fixed term]. In addition, is still valid, the goods will be passed on to the person named in the will. If the tenancy was periodic, the goods will pass on to the husband or wife. However, if the people left in the property have zero right to take the goods, the property owner can recover the property. The property owner has the right to withhold the goods if the tenancy was short hold. The property owner may do this only at last period lease and give a two months notice. So if the tenancy was joint [more than two tenants]. They can claim the goods back. After the end of the lease, the tenants should take all assets to avoid any further rent liability upon the death of the lessee. The lessor’s family may sue family members who try to avail themselves free rent. These obligations may come up even if the original lease agreement is void due to

Pathophysiology ( Paramedic ) Essay Example | Topics and Well Written Essays - 3000 words

Pathophysiology ( Paramedic ) - Essay Example A paramedic must have an effective assessment, diagnostic and implementation skills to be able to help patients in an emergency (Williams et al. 2009, pp.580–582). To demonstrate the significance of assessment, diagnostic and implementation skills necessary for a paramedic, this paper will focus on a case of a patient (Ryan) who is a three-year-old baby who is experiencing respiratory problems. Analysis of the case study would narrow down to the determination of the diagnosis of the condition, with the inclusion of the possible differential diagnosis of the condition. Based on the selected diagnosis, the paper will then analyze the epidemiology of the condition, as well as the possible contributing factors to the incidence of the condition. Additionally, the paper will discuss on the pathophysiology of the condition, the complications, as well as the management of the condition including the pre-hospital management, which is predominantly under the scope of paramedic personnel. According to the case study, a paramedic responds to an emergency call to the house of a three-year-old patient, Ryan, who is experiencing shortness of breath, a fact that is making the parents of the patient very anxious. According to the parents, the child is experiencing asthmatic attack, however, according to assessment and physical examination, the past medical history reveal that the patient was a preterm birth at 29 weeks and had spent 5 weeks in the neonatal intensive care unit. Additionally, the patient had experienced past several episodes of dyspnea. Based on the history of the current illness, Ryan had been unwell for the past two days, experiencing symptoms like running nose, earache, and general irritability. The patient has equally been experiencing difficulty in eating and drinking with an episode of vomiting reported. The patient has been on analgesics (paracetamol) and Demazin Cold Relief Infant Drops 50ml for one day

Leases Essay Example | Topics and Well Written Essays - 250 words

Leases - Essay Example A notice to the other party of the death or incapacity of the other party should terminate the contract. If the lessee dies while in a rolling tenancy and it is [tenancy]. Set for a period of six months or more [fixed term]. In addition, is still valid, the goods will be passed on to the person named in the will. If the tenancy was periodic, the goods will pass on to the husband or wife. However, if the people left in the property have zero right to take the goods, the property owner can recover the property. The property owner has the right to withhold the goods if the tenancy was short hold. The property owner may do this only at last period lease and give a two months notice. So if the tenancy was joint [more than two tenants]. They can claim the goods back. After the end of the lease, the tenants should take all assets to avoid any further rent liability upon the death of the lessee. The lessor’s family may sue family members who try to avail themselves free rent. These obligations may come up even if the original lease agreement is void due to

Management, where is best place to work Essay Example | Topics and Well Written Essays - 500 words

Management, where is best place to work - Essay Example In regards to high ethical standards, DuPont has been awarded for their focus on integrity and honesty in all business dealings, both with their internal stakeholders and the external client. Many employees in today’s business environment have been exposed to companies that consistently provide false earning statements, use deceptive marketing practices, and further maintain an organizational culture which allows for leadership dishonesty. This type of unethical environment usually has a trickle-down effect on lower level employees when they are coerced, by situation, to engage in similar habits. Thus, in relation to job satisfaction and the security which comes from knowing that an employee works for a company that will not fold due to unethical business practices, DuPont is a leader in providing this highly-focused attitude toward fair and just business dealings. DuPont, due to its multi-billion-dollar capabilities, is able to afford some of the most sophisticated operational software which dramatically eases the workload for many of its employees. Software such as SAP and other enterprise resource planning applications are used in this company to minimize production failures, regulate inventory, streamline purchasing, and enhance quality assurance practices (which leads to faster product turnaround). In a business climate which demands much of their employees in similar industries in relation to workload and responsibilities, having such sophisticated software would make the job environment more enjoyable by minimizing stress and the necessity to work overtime due to the availability of poor or outdated electronic resources; which are often found in smaller or less-profitable companies. Finally, DuPont pays its employees well, offering some of the most competitive salaries to its work force in this industry. For production workers, most of these workers are paid above and beyond what is paid at companies like GM (which often exceed $25/hour),

Astrophil and Stella Essay Example for Free

Astrophil and Stella Essay For the sake of the cause he also borrows ideas from other poets, but finally he realizes that the only way to tell his feelings is to write his own words from his own heart. The poet relies on the success of his chosen wooing process sincerely. There is a turn after the octave. The sestet starts with the word ‘‘But’’, which suggests some kind of change. In this part, three words, ‘‘Invention’’, ‘‘Nature’’ and ‘‘Study’’, are personifies by the poet. He presents ‘‘Nature’’ to the reader as the mother of ‘‘Invention’’ (‘‘Invention, Nature’s child’’ (Line 10)). With this personalization, these two words get qualities, and this refers to the naturalness of using imagination to create new ideas. These two things are necessary conditions of each other. The third personalized word is ‘‘Study’’. It appears as the stepmother of ‘‘Invention’’. Mother would never be in good terms with stepmother. One reason of it can be jealousy. The poet to act up to this fact gives the ability of breathing to ‘‘Study’’ in order to be able to blow ‘‘Invention’’ away. There is still no inspiration of the poet for writing his ideas and feelings. The personalizations serve the aim to have something that can be the reason of the poet’s inability to write. Around the end of the sonnet the poet shows us a picture of a woman who is ‘‘great with child’’(Line12). He compares his situation with the state of pregnancy. According to him, express his feelings and write down them can be as difficult as giving birth to a child. The pregnant mother has millions of troubles and struggles during the pregnancy such as the poet has during the procedure of writing ‘‘helpless in my throes’’ (Line 12). After all his attempts fails, in the last line his Muse calls him a ‘‘Fool’’ and advises him to ‘‘look in thy 2 heart and write’’. The word ’’Fool refers to the poet. He makes stupid mistakes when he tries to use others love poems to express his feelings. There is some irony in the words of the Muse. The poet should not think so much about his feelings and about how to write them down. He just has to write down what is come from his heart without thinking about it. I think, the testimony of the Muse’s words is that people have to trust in themselves and in their abilities. 3

Senator Joseph R. McCarthy Essay example -- Essays Papers

Senator Joseph R. McCarthy Even though he had humble beginnings, Joseph Raymond McCarthy, a single man, made a profound effect on the entire United States during his career. By following his life and what shaped McCarthy as an individual, a broader picture is brought into the scope of the cause of his false accusations. In the year 1908, in the northeast region of Wisconsin on a struggling farm, a devout Roman Catholic couple brought a their son, Joseph Raymond, into the world. The McCarthy’s, an Irish-American family, were hard working and industrious on their farm in a rural area of Wisconsin. Joseph attended a one-room schoolhouse as a boy. He was noted to be a very intelligent child, and finished grade school early. He was observed as an exuberant, outgoing child who was sometimes even intimidating to other children because of his aggressiveness and tendency to pick fights for the fun of it. Jospeh started his own chicken farm and in no time at all, became very successful in his business. Several years later, however, his luck took a bad turn and he had to give it up. He started working at a grocery store in Appleton, where he moved up to a manager position and was transferred to a store in Manawa, Wisconsin. In Manawa, Joseph made the store a huge success. He brought in all sorts of customers by going around town and all of his attention to his customers. It was shortly after his transfer that he decided to go back to school. McCarthy put so much effort into his studies that he completed high school in one year, even with extra curricular activities like hiking and basketball and school committies. He continued on to Marquette University in the fall... ... States Army and lost. He was discredited and Congress took a vote on whether or not to boot McCarthy out of office. He did not lose his seat, but McCarthy's career was on the decline. After the vote, McCarthy was continually cut by the White House, senatorial committees and the press. Due to lack of the public attention he needed, McCarthy turned to an old habit of his - drinking. Over the summer in 1956, McCarthy was repeatedly hospitalized for detoxification, and in 1957, was admitted once again for liver ailment due to alcohol abuse. At the age of 49, on May 2, Senator Joseph R. McCarthy died in Bethesda Naval Hospital. Works Cited Klingaman, William K., Encyclopedia of the McCarthy Era. New York: Facts on File, c1996. Reeves, Thomas C., The Life and Times of Joe McCarthy: a biography/Thomas C. Reeves. NewYork: Stein and Day, 1982.

Mc Donald’s Customer Service Essay -- Business Management Assignment E

McDonald’s Customer Service INTRODUCTION To complete this assignment I have to investigate customer service by writing a report on a chosen business. The business I have chosen for this is Mc Donald’s. In 1974, McDonald's opened its first restaurant in the UK. Today, more than 2.7 million people in this country place their trust in McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money. Customer service is very important to the McDonald's because it says that they care about their customers. Customer service very important and vital part of any organisation, which is selling goods, or service because it exists to satisfy customers... Good customer service will bring you new and keep old customers but if you have bad customer service this will make customers unhappy and they will stop visiting you and the business will not have new customers. McDonald's operates in a very competitive market. It generally keeps its prices within a compatible range to its competition. What McDonald's can do to is to makes its self-different from its competitors (in a better way) is to exceed customer service. The customer service and food preparation areas contain original equipment used in the days when fresh potatoes were peeled, sliced, blanched and fried; milkshake mix and syrup were whipped up on the Multi-mixers; Coca-Cola and root beer were drawn from a barrel, and orangeade from the orange bowl. The company employed just under 49 000 people and over 19 000 more were employed by the McDonald's franchise. (I copied this information from McDonalds fact file 2001). By the end of 2000 there was 1, 232 McDonalds restaurants operating in UK... ...very like pizza shops – this will benefit both consumer and the business people will buy more and business will gain more revenue. * They should have one of those club card this will also benefit both consumers will be getting discount and business will get repeated business. Overall I think that their customer service in head office is very good. On the January16th 2002 I phoned the customer service and requested a student pack next day I received it. But when I phoned Ford I had to wait over a week and this showed me how good the customer service in McDonalds is. Bibliography AVCE Business Studies Customer service book from college library. http://www.mcdonalds.co.uk/ McDonald's student pack 2001 UK head office of McDonalds: The corporate affairs department. McDonald’s restaurant limited Website: www. McDonald’s.co.uk Mc Donald’s Customer Service Essay -- Business Management Assignment E McDonald’s Customer Service INTRODUCTION To complete this assignment I have to investigate customer service by writing a report on a chosen business. The business I have chosen for this is Mc Donald’s. In 1974, McDonald's opened its first restaurant in the UK. Today, more than 2.7 million people in this country place their trust in McDonald's every day - trusting the Company to provide them with food of a high standard, quick service and value for money. Customer service is very important to the McDonald's because it says that they care about their customers. Customer service very important and vital part of any organisation, which is selling goods, or service because it exists to satisfy customers... Good customer service will bring you new and keep old customers but if you have bad customer service this will make customers unhappy and they will stop visiting you and the business will not have new customers. McDonald's operates in a very competitive market. It generally keeps its prices within a compatible range to its competition. What McDonald's can do to is to makes its self-different from its competitors (in a better way) is to exceed customer service. The customer service and food preparation areas contain original equipment used in the days when fresh potatoes were peeled, sliced, blanched and fried; milkshake mix and syrup were whipped up on the Multi-mixers; Coca-Cola and root beer were drawn from a barrel, and orangeade from the orange bowl. The company employed just under 49 000 people and over 19 000 more were employed by the McDonald's franchise. (I copied this information from McDonalds fact file 2001). By the end of 2000 there was 1, 232 McDonalds restaurants operating in UK... ...very like pizza shops – this will benefit both consumer and the business people will buy more and business will gain more revenue. * They should have one of those club card this will also benefit both consumers will be getting discount and business will get repeated business. Overall I think that their customer service in head office is very good. On the January16th 2002 I phoned the customer service and requested a student pack next day I received it. But when I phoned Ford I had to wait over a week and this showed me how good the customer service in McDonalds is. Bibliography AVCE Business Studies Customer service book from college library. http://www.mcdonalds.co.uk/ McDonald's student pack 2001 UK head office of McDonalds: The corporate affairs department. McDonald’s restaurant limited Website: www. McDonald’s.co.uk

Mystery of Genghis Khan

Why is the great warrior and Mongolian icon Genghis Khan perceived as a destructive and genocidal warlord? Why is there a negative perception about him in spite of his achievements and glories? Genghis Khan was a political and military leader of Mongolia. He is revered as the greatest Mongolian ever born. He is credited with uniting the nomadic Mongol tribes and creating the Mongol empire, the largest contiguous empire in World History. The chronicler Minhaj al-Siraj Juzjani left a description of Genghis Khan, written when Genghis Khan was in his later years: â€Å"[Genghis Khan was] a man of tall stature, of vigorous build, robust in body, the hair on his face scanty and turned white, with cat's eyes, possessed of dedicated energy, discernment, genius, and understanding, awe-striking, a butcher, just, resolute, an over thrower of enemies, intrepid, sanguinary, and cruel.† The Mongol Empire ended up ruling, or at least briefly conquering, large parts of modern day China, Mongolia, Russia, Azerbaijan, Armenia, Georgia, Iraq, Iran, Turkey, Kazakhstan, Kyrgyzstan, Uzbekistan, Pakistan, Tajikistan, Afghanistan, Turkmenistan, Moldova, South Korea, North Korea, and Kuwait under his military rule. He was not only a great warrior but also a great ruler. He created the Yassa code which was the military and civil code for Mongolian Empire. The Mongol Empire was one of the most ethnically and culturally diverse empires in history, as befitted its size. There were tax exemptions for religious figures and so to some extent teachers and doctors. The Mongol Empire practiced religious tolerance to a large degree because it was generally indifferent to religious beliefs. Genghis Khan had a lot of virtues worthy of a true leader and statesman. Simplicity, honesty and loyalty were the cornerstones of his life. Yet, accounts of Genghis Khan's life are marked by claims of a series of betrayals and conspiracies. These include rifts with his early allies such as Jamuqa (who also wanted to be a ruler of Mongol tribes) and Wang Khan (his and his father's ally), his son Jochi, and problems with the most important Shaman who was allegedly trying break him up with brother Qasar who was serving Genghis Khan loyally. Many modern scholars doubt that all of the conspiracies existed and suggest that Genghis Khan was inclined to paranoia. He was largely tolerant of religions. The exception was when religious groups challenged the state. For example Ismaili Muslims that resisted the Mongols were exterminated. In Iraq and Iran, he is looked on as a destructive and genocidal warlord who caused enormous damage and destruction. Similarly, in Afghanistan and Pakistan (along with other non-Turkic Muslim countries) he is not looked with favor though some are ambivalent. It is believed that the Hazara of Afghanistan is descendants of a large Mongol garrison stationed therein. Nevertheless, the invasions of Baghdad and Samarkand caused mass murders, for example, and much of southern Khuzestan was completely destroyed. His descendant Hulagu Khan destroyed much of Iran's northern part. Among the Iranian peoples he is regarded as one of the most despised conquerors of Iran, along with Alexander and Tamerlane. In much of Russia, Ukraine, Poland and Hungary, Genghis Khan, his descendants and the Mongols and/or Tartars are generally described as causing considerable damage and destruction. Presently Genghis Khan, his descendants, his generals and in general the Mongols are remembered for their ferocious military, toughness, ruthless and destructive conquests in much of the world in history books. In military strategy, Genghis Khan generally preferred to offer opponents the chance to submit to his rule without a fight and become vassals by sending tribute, accepting residents, contributing troops. He guaranteed them protection only if they abided by the rules under his administration and domain, but his and others' policy was mass destruction and murder if he encountered a resistance. For example David Nicole states in The Mongol Warlords, â€Å"terror and mass extermination of anyone opposing them was a well tested Mongol tactic.† In such cases he would not give an alternative but ordered massive collective slaughter of the population of resisting cities and destruction of their property, usually by burning it to the ground. Only the skilled engineers and artists were spared from death and maintained as slaves. Documents written during or just after Genghis Khan's reign say that after a conquest, the Mongol soldiers looted, pillaged, and raped; however, the Khan got the first pick of the beautiful women. Some troops who submitted were incorporated into the Mongol system in order to expand their manpower; this also allowed the Mongols to absorb new technology, manpower, knowledge and skill for use in military campaigns against other possible opponents. There also were instances of mass slaughter even where there was no resistance, especially in Northern China where the vast majority of the population had a long history of accepting nomadic rulers. Many ancient sources described Genghis Khan's conquests as wholesale destruction on an unprecedented scale, causing radical changes in the demographics of Asia. For example, over much of Central Asia speakers of Iranian languages were replaced by speakers of Turkic languages. According to the works of Iranian historian Rashid al-Din, the Mongols killed more than 70,000 people in Merv and more than a million in Nishapur. China suffered a drastic decline in population during 13th and 14th centuries. For instance, before the Mongol invasion, unified China had approximately 120 million inhabitants; after the conquest was completed in 1279, the 1300 census reported roughly 60 million people. How many of these deaths were attributable directly to Genghis Khan and his forces are unclear, as are the highly generalized numbers themselves. In addition, some modern scholars question the validity of such estimates, since the methodology of the 1300 census likely underestimated the population. [citation  needed] His campaigns in Northern China, Central Asia and the Middle East caused massive property destruction for those who resisted his invasion; however, there are no exact factual numbers available at this time. For example, the cities of Ray and Tus, the two largest and most populous cities in Iran at the time, both centers of literature, culture, trade and commerce, were completely destroyed by order of Genghis Khan. Nishapur, Merv, Baghdad and Samarkand suffered similar destruction. There is a noticeable lack of Chinese literature that has survived from the Jin Dynasty, due to the Mongol conquests. In Mongolia the topic of Genghis Khan was taboo and was heavily suppressed by the Soviet-backed Mongolian communist government. He was largely described as a bad person and a tyrant. However, after the fall of the communist government and the onset of democracy in Mongolia, the memory of Genghis Khan has been catapulted to legendary status. Mongols today celebrate him as the founding father of Mongolia. Negative views of Genghis Khan are very persistent with histories written by many different people from various different geographical regions often citing the cruelties and destructions brought upon by Mongol armies, but some historians are looking into positive aspects of Genghis Khan's conquests. Genghis Khan is sometimes credited with bringing the Silk Road under one cohesive political environment. Theoretically this allowed increased communication and trade between the West, Middle East and Asia by expanding the horizon of all three areas. In more recent times some historians point out that Genghis Khan instituted certain levels of meritocracy in his rule and was quite tolerant of many religions. For instance in much of modern-day Turkey, Genghis Khan is looked on as a great military leader and even many male children are named after him with pride.         

Emily Dickinson – Death Is a Dialogue

â€Å"Death is a Dialogue† and â€Å"If I Can Stop One Heart from Breaking† Analysis of Effective Poetry Of the two poems both written by Emily Dickinson, â€Å"Death is a Dialogue† and â€Å"If I Can Stop One Heart from Breaking†, the first is one that a qualified reader would say is a good poem and the second is one a qualified reader would call a bad poem. The second poem possesses one of the three varieties of inferior poetry. Alternatively, â€Å"Death is a Dialogue† possesses poetic devices that establish it as a superior work of literature. First, both poems have a similar central purpose. In â€Å"Death is a Dialogue†, the central purpose is to convey a perspective about the spirit and the afterlife. In â€Å"If I Can Stop One Heart from Breaking†, the central purpose is that by helping others, life becomes purposeful. However, the first poem is superior to the second poem. The first poem depicts the human spirit as something that is immortal. The first poem has more poetical merit than the second poem in the use of imagery, symbolism, and personification. The poem is structured as a dialogue alongside a combination of personification and apostrophe. Used together, these literary devices give â€Å"life† and immediacy to the language of the poem as seen in Dickinson’s first poem. The reader is provoked to think of abstract concepts of ‘Death’ and ‘the Spirit’ as thinking, feeling, and speaking like human beings. The use of personification is found in the second and third lines: â€Å"’Dissolve† says Death – The Spirit â€Å"Sir / I have another Trust† –â€Å". Death’ and ‘the Spirit’ are also personified physically, as found in line two of stanza two: â€Å"The Spirit turns away†. The combination of these poetic devices creates a subtle but creative ironic tone. Since the poem depicts a dialogue between nonhuman entities that are in disagreement about the immorality of ‘the Spirit’, personifying them gives them the qualit ies of life that suggests that the soul is immortal. The last two lines of the second stanza are symbolic and open to interpretation. By leaving the most difficult concepts of the poem until the end is an effective way of engaging the reader because the purpose of the poem cannot be fully achieved without interpreting these lines. This also works effectively because the framework of the poem provides enough information to consider how the last two lines achieve the poem’s purpose. For example, the contradictory tone of the framework creates a dramatic reading experience. It transits between resilience and fear, where ‘the Spirit’ portrays resilience, for example, in the last line of stanza one: â€Å"’I have another Trust† – â€Å" (p 223). In the last two lines of stanza two, â€Å"Just laying off for evidence / An Overcoat of Clay† (p 223), is highly symbolic and achieves the purpose of the poem because imaging the spirit taking off an â€Å"Overcoat of Clay† creatively shows that it is immortal; the only buried part of him is his â€Å"overcoat†. â€Å"Overcoat† is an effective use of connotation as it conjures a strong mental image of ‘the Spirit’ proving his immortality. By comparison, â€Å"If I Can Stop One Heart from Breaking†, is an inferior poem. The poem is didactic and uses simple language that is not subject to interpretation, leaving a dull reading experience. Its message is clear, but how the poem attempts to achieve its message is poorly done. For example, the rhythm of the poem does not contribute to the purpose of the poem because it only gives the poem a superficial and catchy tone that an unqualified reader would find appealing and poetic. Rhyme is used for its own sake. A good example of this is in the first and third lines where the words â€Å"breaking† and â€Å"aching† are used. The lack of literary devices such as personification and connotation leave a poem that has only face value with no incentive or encouragement to observe beyond the literal meaning of the words. It is purely didactic in that its primary purpose is to preach or teach; a good poem would achieve this purpose by being subtle. This poem would be appealing to unqualified or beginner readers whom are looking for a wholesome truth dressed up in pretty words. Ultimately, the poem leaves the reader with a sermon and lacking both creativity and originality. It presents an inspirational theme, but does not leave a qualified reader with a feeling of inspiration. Overall, this is a bad poem because it uses literary devices that are superficial, such as rhyming. As well, there is a lack of literary devices which otherwise could accomplish the poem’s purpose (to make it inspirational on a higher level). For example, the reader is not provoked to think about any larger or hidden meaning in the poem. Unlike â€Å"Death is a Dialogue† which provokes both insight to a larger meaning beyond its face value, this poem’s flaws largely outweigh any positive features a good poem would have.

Political Language Essay

Language is the life blood of politics. Political power struggles, and the legitimisation of political policies and authorities occurs primarily through discourse and verbal representations. Power can either be exercised through coercion or what US commentator Walter Lippman termed in the 1930s the manufacture of consent. Largely unable, and hopefully unwilling, to coerce; political authorities in so called democratic polities often need to manufacture consent in order to undertake their agendas. While this most obviously concerns relations between a government and its wider public, this process has profound effects on the workings inside governments and is an important aspect of socialisation into governmental work cultures. Put simply the manufacture of consent is a language based process of ideological indoctrination. While being astonishingly comprehensive, it is a remarkably subtle process. Discourse carries the very assumptions under which the things it alludes to are known and ordered in the context in which it is used. In concrete terms this means that the content of political language contains the very rationale by which it is to be framed, defined, understood and acted upon. Commonly this produces the manufacture of consent. Political language, as Michael Geis points out in The Language of Politics, conveys both the linguistic meaning of what is said and the corpus, or a part of it, of the political beliefs underpinning any given statement (p7). Whether circulating inside or outside governments this means that political discourse transmits and unconsciously reinforces the ideological foundations and the ways of knowing of the dominant political authorities. Applied to government agencies this means that the language of its official texts contains the means by which things are known and understood within these agencies. This means that official documents are shaped according to the way in which things are known and understood in the context in which they are primarily employed. What is included, excluded and how the document is structured is largely determined by these methods of knowing, understanding, and what these are ideologically deemed to encompass. None of this is to necessarily say that the contents of a document are untrue. In the case of Randolf Paul’s report nothing alleged in it has been refuted. However its structure reflects the prizing of particular modes of linear rational thought, empiricism, and ideas of objectivity characteristic of the US bureaucracy. What he represented may well have been far less straightforward than how he presented it. The events Paul portrayed may well have included other significant happenings that were not included because they were either not recognised as such within the knowledge structures of the US bureaucracy, or because they may have contentiously reflected unfavourably on the ideological principles underlying the US government. On the flip side official documents can be used to identify the ideological principles of a government agency and the political authorities it represents. Where there is conflict in political discourse, there is conflict about the ideological and philosophical assumptions underlying political authority. Official texts, and their structures should be analysed to uncover the assumptions of knowledge and ideology at the foundations of the authority producing the text. According to Foucault, the most useful question in such an analysis is something along the lines of ‘ how is it that one particular statement appeared instead of another statement’ . Further reading : Burton, F., & Carlen, P. , Official Discourse : On Discourse Analysis, Government Publications, Ideology, and the State, Routledge and Kegan Paul, London, 1979. Fairclough, N. , Language and Power, Longman, London, 1989. Foucault, M. The Archaeology of Knowledge and the Discourse on Language, trans. A. M. Sheridan Smith, Pantheon Books, New York, 1972. Geis, M. , The Language of Politics, Spring – Verlag, New York, 1987. HOME DOCUMENT http://teaching. arts. usyd. edu. au/history/hsty3080/3rdYr3080/Callous%20Bystanders/language. html v.

Discovery of HIV Research Paper Example | Topics and Well Written Essays - 1250 words

Discovery of HIV - Research Paper Example Many people still do not understand the origin of HIV and the truth behind it. This paper, therefore, describes the discovery and origin of HIV, including how the scientific agreements and consensus-building are based on evidences and logics. Diagram: How HIV Invade T-Cell Retrieved from: http://www.nature.com/nri/journal/v8/n6/fig_tab/nri2302_F4.html The history of HIV discovery began in late 1970s, when many people believed that epidemic diseases caused by microbes and viruses were never a threat to developed and industrialized countries. In addition, many people also believed that viruses never caused cancer, and nothing existed as retrovirus, which infected humans (Barre-Sinoussi, 2010). These beliefs, however, were successfully approved by scientist researchers, since the attempts to find retroviruses in cancer and other diseases in human beings all ended up in vain. Most retrovirus researchers also turned their work to study oncogenes (Gallo & Montagnier, 2003). The establishme nt of HIV and AIDS began with the identification of human T-cell leukemia virus types 1 and 2 (HTLV-1 and HTLV-2). These viruses were established to cause the abnormal T-cell leukemia. The other contributor to the discovery of HIV and AIDS is the process for growing T lymphocytes in culture for a period that is enough to allow development of putative latent retrovirus (Marlin & Ed, 2011). This research study helped in the separation of T-cell growth factor in Bethesda, Maryland. In Paris, it was demonstrated that interferon can suppress the production of retroviruses in mouse cell. This idea led to the use of anti-interferon serum in the search for human retroviruses (Levy, 1993). Francoise Barre-Sinoussi Francoise Barre-Sinoussi is a young retroviriologist working at the institute Pasteur in Paris. One year earlier, a cluster of Pneumocystis carinii (p jirovecii) causing pneumonia infection had been established among gay men in Los Angeles, USA. This paved way for research and disc overy of global AIDS epidemic (Barre-Sinoussi, 2010). Barre-Sinoussi’s began her research work together with Willy Rozenbaum. They focused their research in patients who had not developed AIDS; since they discovered that infected patients lacked CD4 cells if at all the causative agent was attacked T lymphocytes. Barre-Sinoussi, along side other researchers from institute Pasteur, began their work by growing cells from a biopsy that was obtained from a patient. These cells were obtained from a cell culture in the presence of interleukin 2, initially known as T-cell growth factor (Barre-Sinoussi, 2010). They were focused to obtain a retrovirus, and during that period, HTLV-1 was the recognized model of human retrovirus. These researchers, however, did not assume that the virus had the same characteristics as HTLV-1. After two weeks, they realized a reverse transcriptase activity in the culture. Instead of the virus immortalizing other cells, they were found dead. In order to sa ve the virus, they asked for a new sample and quickly added lymphocytes from the culture (Barre-Sinoussi, 2010). Again, they noticed a reversed transcriptase activity in the new sample. Over the following years, tests were developed, the virus characterized, and confirmatory discoveries made. The research community then named this virus as HIV. After the initial discoveries, Barre-Sinoussi still continued with her research work focusing primarily on the

Economics Research Paper Example | Topics and Well Written Essays - 2000 words

Economics - Research Paper Example (Clark, (2006)) In the early 80's the economy experienced a recession and this was followed by an economic boom in the late 80's, the fiscal policy measures were aimed at imposing cyclical adjustment, the fiscal policy for the recession of early 80's was contractionary fiscal policy and this led to a reduction in public sector deficits. In the economic boom of the late 80's fiscal policies were expansionary was recorded following and surpluses of the late 80's were turned into deficits in 1990. Expansionary fiscal policies were used in the following years and this saw a further increase in deficit whereby a 5.5% of GDP deficit was recorded for the year 1992 and 1995, this increase in borrowing led to an increase in deficits whereby it reached 7.8% of GDP in the year 1993, there was a further decline in borrowing and in 1998 the economy recorded a surplus reaching 2.0% of GDP in the year 2000. From the above it is evident that in 1997 and 1998 and also for the year 2006 and 2007 sound policies were implemented and this was a reduction in borrowing leading to better economic growth and performance. (Clark, (2006)) From the above chart it is evid... In the economic boom of the late 80's fiscal policies were expansionary was recorded following and surpluses of the late 80's were turned into deficits in 1990. Expansionary fiscal policies were used in the following years and this saw a further increase in deficit whereby a 5.5% of GDP deficit was recorded for the year 1992 and 1995, this increase in borrowing led to an increase in deficits whereby it reached 7.8% of GDP in the year 1993, there was a further decline in borrowing and in 1998 the economy recorded a surplus reaching 2.0% of GDP in the year 2000. From the above it is evident that in 1997 and 1998 and also for the year 2006 and 2007 sound policies were implemented and this was a reduction in borrowing leading to better economic growth and performance. (Clark, (2006)) Part (b) Data plot for the years 1996 to 2006: (i) The public sector net borrowing The chart below summarises the public sector net borrowing for the year 1996 to 2006, data was retrieved from National Statistics (2009) From the above chart it is evident that in 1996 to 1997 public borrowing was negative, however public sector borrowing increased and for the year 1998 to 2001 public sector net borrowing was positive, this was followed by a decline in borrowing in 2002 to 2006 the public sector net borrowing was negative. This means that there has been cycles of increase and decline in the public sector net borrowing, this also shows that there are period of deficits and surpluses from the chart above meaning that in some years the government spending was less than income resulting into surpluses, while in the other period spending was greater than income resulting into borrowing. From

Internship Report Paper ( Mos Kaffee GmbH ) Essay

Internship Report Paper ( Mos Kaffee GmbH ) - Essay Example The organization operates its business functions in Berlin which is supposed to be closely linked with the coffee industry. According to a report published by Euromonitor (2011), Germany has been referred as a coffee drinking nation which has been verified by considering the fact that in the year 2010, the per capita use of coffee in Germany had raised by 150 liters in terms of the total volume. As stated by the German Coffee Association, coffee is regarded as a health drink in Germany. They have also claimed that coffee particularly encourages various psychological related activities and positively supports sporting activities that include fitness and also prevents the occurrences of various diseases such as diabetes. These sort of publicities about the consumption of coffee ultimately posed considerable influence upon the activities of the consumers which were perceived to affect the growth as well as sales of coffee in lieu of both value and volume by a large degree (Euromonitor, 2011). It was in the era of 1670s that the coffee houses and stores were established in Germany. Progressively, the establishment of coffee houses rose considerably and by the year 1777, coffee became a crucial part of the culture of Germany and every city of the country possessed at least one coffee house (Diaz & Pedersen, 2009). It has been observed in this context that the German business market focused upon important aspects which included the awareness for sustainability in the coffee industry along with considering various environmental issues. In relation to the coffee industry, the business market of Germany has been viewed as the main consumer of the organic products. Moreover, the German business market is regarded as the largest importer of coffee in the world. The chief market players in the coffee sector of Germany entail Kraft and Dallmayr Kaffee among others. The first coffee store was established in Berlin in the year 1721 in order to serve superior quality of coffee to the general public as consumers which helped in gradually attaining immense popularity especially in the coffee segment (Tucker, 2011). Mos Kaffee GmbH bought two franchisees of Einstein coffee shop that is regarded as one of the renowned coffee shop chains in Berlin. In order to acquire the franchise permission from Einstein, a cost of â‚ ¬15.000 was incurred and the business organization is required to pay them 4% of their sales volume every month. The business culture of Mos Kaffee GmbH has successfully penetrated in almost every individual part of the German society as the most thriving coffee chain in the nation. The business organization offers high quality coffee to its wide number of customers and intentionally targets the wealthy society in order to attain considerable market share along with gaining competitive position. Gradually, as the business of the organization started to grow, Mos Kaffee GmbH made plans to open two coffee shops especially in Berlin-Mitte and the other one in the Audi-Center located in Germany. The several coffee houses that are available in Berlin apart from Mos Kaffee GmbH include the Cafe Kranzler, Cafe Savigny, Cafe Aedes, Cafe Richler, Cafe Mohring and Wintergarten. The Wintergarten is regarded as the prettiest amongst all the coffee shops that presently exist especially in Ber