Difference and Similarities of Chinese and European Expansion in the Essay

Difference and Similarities of Chinese and European Expansion in the 15th Century - Essay Example They have reached India, Arabia and Africa, fifty years before the Europeans decided it was time to learn about the world. The conquest of the Europeans are well known – in their explorations they have created contacts all over the world, from Africa, to the Americas, and finally in Asia. In an effort to create more profit for his country, Henry the Navigator sent out ships to explore new routes for the slave and gold trade. He sponsored numerous expeditions to discover the expanse of Muslim territories and he sought to find Christian allies in the distant lands. Other expeditions by European countries have discovered new territories which served as a new market for their own products as well as a source of cheap resource for various industries. Meanwhile in 1403, Ming emperor Zhu Di ordered the construction of an imperial fleet in order to find Jianwen’s escaped emperor. The fleet of warships was large enough to reopen trade with the western and southern regions which was first initiated during the Yuan Dynasty. Discovery of relics from the period showed that the Chinese ships were much bigger than their European counterparts which were typically 100 feet in length. Moreover, the Chinese ships were multi-masted for centuries while the Portuguese develop the technology only in the 15th century with their secret caravel design. The Chinese were also using watertight compartments years before the first European ship has set sail across the ocean. With regards to sail, Europeans used square rigs which ran good, until the upwind starts. Meanwhile, the Chinese have used fore-and-aft lugsails which allowed the ships to run efficiently even in an upwind. The Chinese have also developed the first magnetic compass, and later on, the true mariner’s compass which was used in their expeditions. In summary, when it comes to oceangoing ship technology, the Chinese were far ahead from the Europeans because they have been traversing ocean routes longer. Wh en it comes to navigation, however, the Europeans were far ahead, allowing them to discover new territories, open new trade partnership and colonize new lands. Another difference between the Chinese and European expeditions is the unified Chinese efforts. In European scenario, several countries were vying for territories and there was no single ruler directing the efforts of discovery. There were hundreds of principalities seeking for support. Meanwhile China was more centralized because it was the Ming emperor who directed and funded the expeditions. It is important to note, however, that Asia as a continent was not unified – there were no single rulers and tribes warred against each other. In both Ming China and 15th century Europe, external threats were abundant. Continental and maritime threat in China came from the Mongols in the north, the Annams in the south, Korea and Japan in the northeast. Meanwhile in Europe, Spain was relatively secure because of the land borders so its defense strategies focused in maritime. Britain, and Holland also focused in maritime. Only France and Germany were continental powers, hence, they did not develop maritime defense immediately. In both China and Europe maritime technology developed because of their need to defend the seas and to start

Why Democracy Fail in Pakistan Essay Example for Free

Why Democracy Fail in Pakistan Essay Executive Summary – Pakistan has been in quest for stable democratic system from its very inception. The process of its democratization has been slow and passive. Its nature has remained fragile. It has been showing high vulnerability towards non democratic interventions. Besides, it has been easily falling prey to non civilian forces. As a result, Pakistan has been continuously failing to offer what a democracy promises. Such pathetic scenario has various reasons behind it at all three levels: State, government and society. This Essay attempts to pin point and analyze the reasons behind such fragile and weak nature of democracy in Pakistan and extends recommendations along with identifying various means and players especially youth for strengthening democratic process in Pakistan to make it promising and delivering. Introduction. – From very its start, Pakistan has choiced democratic form of government for itself. Its founders had ardently supported and emphasized for democratic system that could ideally permeate the governance structure and body politic of Pakistan; Quaid Azam Muhammd Ali Jinnah’s speech at the Staff College on June 14, 1948 is the witness of his staunch support for democracy as corresponding structure for the polity of Pakistan to make it people friendly and welfare state. However, it is an other fact that Quaid Azam Muhammd Ali Jinnah himself laid the foundation of non-democratic trends through centralizing structure of Muslim Leauge, dissolving non democratically Sindh Assembly and Ministry of Khan Sahab in NWFP in 1948 . Despite all this, what he choiced and dreamt for Pakistan about system is undoubtedly democracy. But unfortunately being constitutionally a democratic country, Pakistan entirely fails to offer what constitutional democracies offer viz, sovereign parliament, free, fair and regular elections, supremacy of constitution, independent Judiciary, rule of law, civilian control over the armed forces, political life free from military involvement, safety to minority rights, provision of basic human needs and guarantee of freedoms of movement, expression, association and assembly. Contrary to dreams ,hopes and promises ,What Pakistan offers is the chequered history of democracy and unstable democratic process. Ironically, the country’s constitution has been abrogated twice (1958 and 1969) and suspended thrice (1977, 1999 and 2007) . More than half of its political life has been encroached by military generals. Five elected governments have been removed by army. Zulfiqar Ali Bhutto, the founder of political vibrancy, mass based politics and giver of Atomic power to Pakistan was ruthlessly executed through judicial murder. Ex-prime ministers, and Nawaz Sharif and Benazir Bhutto were exiled. Causes: Nothing exists without any reason in universe; creation of everything carries reason with itself. More ever, According to principle of â€Å"Cause and Effect† unless the root causes of any problem are not accurately identified and thoroughly diagnosed, problem can’t be solved on sustainable basis. Therefore, let’s find and discuss the causes behind such weak, vulnerable and dented face and status of democracy in Pakistan and try to reach at workable solutions. Colonial Inheritances and Institutional Imbalance. From time of its very creation, Pakistan has been experiencing institutional imbalance. Its roots go back to British period. Pakistan inherited administrative, political and legal legacies of British period . From political and adminstrative legacies point of view, Pakistan inherited high institutional imbalance characterized with strong and organized civil and military bureaucracies, weak1 Political institutions and non-democratic political parties. As a result, it lacked strong, dynamic and sustainable political institutions which could hold regular elections based on universal franchise, could build trust of masses into democracy, could protect democratic process against constitutional transgression and could provide a conducive environment for democracy to flourish and could correspond to desires and aspirations of masses. Muslim Leauge which is credited to creation of Pakistan was a movement not a well-structured and deeply rooted political entity2 that could offer post partition program, could counter the power of army and bureaucracy and could offer corresponding structure to desires and needs of masses after the partition. Besides, League was non democratic in its nature led by elitists3. Consequently, It could not produce first line aswell second line leadership embedded with love for democratic norms and values in particular and overall democratic culture in general . In this backdrop, administrative supremacy coupled with absence of elections based on universal franchise4 in particular and lack of democratic culture and process in general facilitated bureaucrats to rein the country from 1947 to 1958. Their periods is characterized with dummy and rubber stamped parliaments, abrupt and non democratic dissolutions of assemblies, political intrigues, bickering and quarrelling, inefficiency, abrupt and fast changes of regimes.

Parodies of Victorian Lifestyle Essay -- Alices Adventures in Wonderl

Parodies of Victorian Lifestyle in Adventures in Wonderland, Through the Looking Glass and What Alice Found      Ã‚     Ã‚  "It is no accident that the grotesque style in literature tends to be prevalent in eras marked by radical change and stress.   Such was the Victorian period, within which a whirl of social, economic, and religious change took place . . ." (Chang par. 2). This distorted writing can be unquestionably seen in the works of Lewis Carroll, namely his world famous pieces, Alice's Adventures in Wonderland and Through the Looking Glass and What Alice Found There (commonly known as "Alice in Wonderland" and "Through the Looking Glass").   In several instances throughout the Alice books, Carroll mocks Victorian lifestyle.   These parodies can be seen in Victorian growth and self-discovery, inventions, education, nutrition and drugs, and social classes.    The Victorian times were that of self-discovery and seeking order in the universe, so naturally it makes sense when Alice is not really sure of who she is.   The Caterpillar cannot accept Alice's lack of self-awareness when she states that she is unsure of whom she is.    "Who are you?" said the Caterpillar.   This was not an encouraging opening for a conversation.   Alice replied, rather shyly, "I -- I hardly know, Sir, just at present -- at least I know who I was when I got up this morning, but I think I must have been changed several times since then."   "What do you mean by that?" said the Caterpillar, sternly.   "Explain yourself!"   "I ca'n't explain myself, I'm afraid, Sir," said Alice, "because I'm not myself you see" (Alice in Wonderland ch. 5).    Alice concurs with several different characters in her two trips to wonderland.   "As Alice learns a gre... ...in Alice's Adventures in Wonderland." The Victorian Web (1995): four paragraphs. On-line. Internet. 18 April 2002. Available: http://www.landlow.stg.brown.edu/victorian/carroll/polisner.html    Voughon, Wendy. "Victorian Class Prejudices in the Alice Books." The Victorian Web (1993): one paragraph. On-line. Internet. 18 April 2002. Available: http://www.landlow.stg.brown.edu/victorian/carroll/aiwl2.html    Weber, Anya. "Food, Drink, and Public Health in the Alice Books." The Victorian Web (1995): four paragraphs. On- line. Internet. 18 April 2002. Available: http://www.landlow.stg.brown.edu/victorian/carroll/weber.html    Wong, Susan. "Class in the Garden of Live Flowers" The Victorian Web (1995): four paragraphs. On- line. Internet. 18 April 2002. Available: http://www.home.earthlink.net/~ifdean/carroll/wong1.html

Literary technique Essay

When one thinks of a lottery, they imagine winning a large sum of money. Shirley Jackson uses the setting in The Lottery to foreshadow an ironic ending. The peaceful and tranquil town described in this story has an annual lottery, and you can’t possibly guess what the â€Å"prize† isÂ…Â  The author foreshadows an ironic ending at the very beginning by establishing a cheerful setting. The story occurs â€Å"around ten o’clock† on June twenty-seventh, a time of day that is very bright and joyous and a time of year that is warm and makes people feel happy. The town’s physical setting also contributes to the overall â€Å"normal† feeling of the story. The grass is described as â€Å"richly green,† and the flowers are â€Å"blossoming profusely.† An ironic ending is also foretold by the town’s setting being described as one of normalcy. The town square is described as being â€Å"between the post office and the bank;† every normal town has these buildings, which are essential for day-to-day functioning. The townspeople also establish a normal, comfortable setting for the story. The children are doing what all typical kids do, playing boisterously and gathering rocks. The woman of the town are doing what all stereotypical females do, â€Å"exchang[ing] bits of gossip.† The men are being average males by chatting about boring day-to-day tasks like â€Å"planting and rain, tractors and taxes.† Despite this comfortable and normal setting, there are hints of the town’s unusualness that foreshadow a surprise ending. For example, the lottery is being held â€Å"around ten o’clock† in the morning, which is an unusual time because in most towns all the adults would be working during mid-morning. In addition, the author mentions a bank and post office as key buildings surrounding the town square, but what about a church or courthouse? Surely these two buildings would also be in any traditional town square! The lottery is compared to the town’s celebration of Halloween, not a joyous celebration such as Christmas or Valentine’s Day– but a rather dark, surreal, spooky, grotesque, and ominous holiday. The reader is told that school has let out for the summer, and yet the â€Å"feeling of liberty sits uneasily† with the children- which is strange, for no normal kid would be  anything less than ecstatic over summer break. Finally, the children are said to be building â€Å"a great pile of stones in one corner of the square,† which is a very strange â€Å"game† for children to playing. All of these hints indicate that something strange and unexpected is going to happen, and they all make sense once we discover the story’s final outcome. The introduction of the black box is a key turning point, giving the awful ominous answers to all those foreshadowing hints. When the black box is brought in, it’s said to be a tradition that â€Å"no one liked to upset.† The â€Å"villagers kept their distance† from the black box, as though they feared it. Also, when the black box is brought in, the mood and atmosphere of the residents noticeably changes. A â€Å"murmur of conversation† rolls through the crowd, and when the lottery official asks for help carrying the box, there’s a â€Å"hesitation† before two men step forward to assist him. More and more the town’s peculiarity begins to become apparent. For example, the names of certain residents hint at the irony and unfavorable events to come. Mr. Summers- the town clerk- has a last name that strangely coincides with the time of year- summertime. A Mr. Graves helps Mr. Summers store the black box for the lottery, which eerily predicts a future resting place. The ending of The Lottery totally contradicts the setting established by Jackson in the first paragraph. From the author’s extravagant detailing of the town, one would expect this â€Å"lottery† to be a chance for one lucky family to win some money. Instead, the winner’s â€Å"prize† is death-by stoning. The portrayal of the residents at the end of the story is quite disturbing– they go about killing the â€Å"winner† ritualistically, trying to â€Å"finish quickly.† They show no empathy at all– they’re simply following an ancient ritual. The lesson in this story hits pretty hard. The Lottery’s relationship to real life is that sometimes we are presented with traditions that have been adhered to for as long as anyone can remember, and we forget the reason these customs were created in the first place. (As Old Man Warner said,  Ã¢â‚¬Å"There’s always been a lottery.†) The problem is that circumstances can change and make these traditions outdated, useless, and even harmful. Think of the women trying to gain suffrage for their gender. If they had just let the tradition of only males voting continue, where would they lie in today’s society? We therefore must re-evaluate our traditions, questioning their original purpose; otherwise we’re just letting ourselves be stoned.

Farewell to Arms Is a Novel Without Hope

Ernest Hemingway’s novel ‘A Farewell to Arms’ shows the destitution of war and the hopelessness of life. Throughout times of hardship and despair, the need to believe in a better future is enhanced, and through the horrors of death and injury, Hemingway implies that all is hopeless. Attempts to find meaning through alcohol and sex proved unsuccessful, societies corruption highlights the absurdity of war, and the love Catherine and Henry felt for each other ended in horror. During the war, soldiers turned to the simple pleasures of live in a means finding hope and escaping the misery. The constant drinking and journeys to â€Å"bawdy houses† shows the change in moral standards as the need for meaning in life rises, and the social norms change from modesty to going to the â€Å"whorehouse before it shuts† This lowered standards as a result of the soldiers’ position leads the reader to understand that in war, there is no hope; the constant death and destruction leaves soldiers feeling as though they have no purpose in life. The routine death, to the point that a soldier dying is unimportant, shows the brutality of war on the emotions of men. The positive connotations of â€Å"only seven thousand† soldiers dying highlights the hopelessness of life and the need for an outlet from war. While in normal circumstance one could turn to religion as an answer for the reason behind war and how to alleviate oneself from the terror, Henry and his friends believe â€Å"all thinking men are atheists†, and interrupt the priest when he attempts to tell Henry about the Abbruzi. This disruption of spirituality affirms Hemingway’s belief in the falsehood of religion, and shows how in times of war, society changes itself and consequently, all hope of peace and happiness is lost. Once Henry injures himself and is forced to take leave from the war, it is evident to the reader that the world is corrupt, and it drags everyone with it. While in the hospital immediately following his knee being â€Å"blown to bits†, Rinaldi tries to make Henry realise his sacrifice and accept the rewards that come with it. Despite Henry protesting that he was â€Å"blown up† not during battle, but when he was â€Å"eating cheese†, Rinaldi still believes that Henry could â€Å"get a silver† medal of honour. Even though he knew that he had done nothing courageous or even brave, but was rather injured in the most banal way possible, Henry was still able to receive an award that was meant for those who had made a significant sacrifice in war. This medal was meant for the type of hero Hemingway believed in; one that displayed acts of courage, endurance and stoicism. Hemingway, through Henry, implies that he does not believe in the glorification of war, as he sees it as an incentive for people to continue fighting. This continuation of war only leads to more despair, and ultimately, a life devoid of hope and meaning. vidence Much like in the hospital, at the races, Hemingway once again shows the reader the corruption of the world and the hopelessness that is brought about as a result of it. When Catherine and Henry realise that the race is corrupt and one horse is assured of victory, they decide to â€Å"pool† all their money together and back it. Although once they do not win as much as they hoped, their mindset towards cheating is reversed, and suddenly, Catherine â€Å"does not like this crooked† racing. It can be concluded that people don’t care about the unauthenticity of life, as long as it benefits them. Even Catherine, a woman used to balance Henry’s faults and teach him lessons as a result of her loss, is dragged into the corruption of the world. These acts of corruption highlight the inability of man to act in a truly righteous way, and extinguish all hope of an honest society. While there is an overall feeling of hopelessness, some can be found in the relationship between Henry and Catherine. Their love inspires them to look towards the future, planning and hoping to â€Å"go somewhere† when â€Å"the war is over†. While the â€Å"many long nights in Milan† provided the couple with everlasting memories and hope for the future, the inevitable, and sudden, ending of their relationship further reinforces Hemingway’s view of a hopeless society. The single emotion that can provide some sense of hope and prospect for the future inflicts more pain than any other as a result of the passion and intensity of love the couple felt for each other. When Henry hears the news of Catherine’s haemorrhage and that the death of the woman he loves is imminent, he tries anything possible to end her pain, even turning to religion, a belief he had criticised on many occasion. Even though he believed that he had â€Å"outlived (his) religious feeling†, he pleaded with god to not â€Å"let her die† The repetition of this prayer allows the reader to see the maturity Henry has develop; he has turned from a man who was in a relationship purely because he wanted to â€Å"play the game†, into someone with empathy and real care for a woman. The joy of â€Å"waking and not knowing who it was† with him had left him, and he had developed true affection for Catherine. The strong connection the couple shared made Catherine’s death even more difficult, and reinforces the harsh view of society that Hemingway believed. Death’s winged chariot† took all that had meaning from Henry’s life, and left him a â€Å"cracked† and â€Å"broken† man in a world that was ‘cooked’. ‘A Farewell to Arms’ predominately presents a hopeless and cynical view of the war and life itself, but hope doe s appear as a result of the love between Henry and Catherine. Hope is seen as futile through the soldiers’ actions, the corruption of the world, and the inevitable heartache as a result of Catherine’s death and from this it is evident that the only bit of justice left in the world is love, assuming that it too is not dragged down by war.

Strategic Analysis (SWOT and Five Forces) of Amazon Inc The WritePass Journal

Strategic Analysis (SWOT and Five Forces) of Amazon Inc 1.0 Introduction Strategic Analysis (SWOT and Five Forces) of Amazon Inc 1.0 Introduction2.0 Unique Market Position3.0 Micro environment analysis using Porter’s five forces.4.0 Amazon SWOT Analysis5.0 Strategic Direction6.0 Strategic position-Differentiation or cost leadership7.0Â  ConclusionReferences and BibliographyRelated 1.0 Introduction Amazon.com provides a wide catalogue of products and services to different consumer groups. Below is the detailed analysis of Amazon’s resources, capabilities, distinctiveness and networks. 2.0 Unique Market Position According to Motoko and Stone (2010) Amazon has the distinctive position of being the largest online book seller and e book seller in the United States. Its catalogue has a wide range of products and services for its customers (Amazon.com). It must be noted that this is not a unique offering if compared to its rivals like e-bay, Barnes and Noble, Waterstones and WH Smith. Its distinctiveness comes from two things: Unique position compared to rivals Success of Kindle e reader Amazon possesses a first mover advantage as it has access to vital resources plus ability to develop networks that is very difficult to replicate (Grant 2008). Amazon has a strong brand presence because of its continuous innovation and twenty month head start over its competition. Over a period of time it has acquired vital customer behaviour information, easy demand pattern forecasting and industry standards others have to compete with (Mellahi and Johnson 2000). An added advantage is psychological switching costs because of its early lead. Amazon’s wholesale model is another feature of its uniqueness. Due to this it is able to set consumer prices as Amazon makes wholesale purchases. Competition is suppressed and new entrants face a hard time because of its heavy discounted prices. The Kindle e reader has made a huge presence in the market because of its light weight and soothing continuous readability handling. According to Stross (2010) Kindle lets you do reading perfectly. However competing e readers are providing coloured screens and multitasking features too. A perceptual map highlighting Amazon’s Kindle is shown below: In this figure if we see Amazon’s kindle is placed in the third quadrant which is specialist and black and white screen. 3.0 Micro environment analysis using Porter’s five forces. This has already been discussed in the first question. However bargaining power of buyers and suppliers is not discussed. Bargaining Power of Buyers Bargaining power of buyers is really high as there are many ways to buy books and cd’s online provided the options of Barnes and Nobles website and Apple’s i tunes. But Amazon has a high customer loyalty as it attracts customers by offering low prices (Chaffey 2009). Bargaining Power of Suppliers Amazon has a very favourable relationship with publishers because of the wholesale model it uses allowing it to set the price for the consumer. Some time back when Amazon was not buying directly from main distributors. They wanted to sell the products below market price as Sony and Panasonic didn’t do direct selling. However Amazon had a unique position and advantage as it came up with its own distribution centres. 4.0 Amazon SWOT Analysis Major strength for Amazon is its first mover advantage, access to resources, capabilities, networks that allow them to suppress the competition. This strength feeds into its greater market share and bargaining power with its publishers plus a wholesale model lot leading to high sales volumes. Weakness of Amazon is its very little bricks and mortar presence in comparison to its competitors. Thus, buyer is not able to have a first-hand experience of the product until purchased (Bossman 2010). This can have an effect on the sales of Kindle online as buyers may have some concerns. The proprietary format followed for e books is also a weakness as there is a demand for more choice and scope from customers. Below is a diagrammatic representation of SWOT analysis. 5.0 Strategic Direction With regards to Amazon’s Kindle its strategic direction should be market penetration through more advertising and marketing programs and better price options. Market penetration leads to a high market share and profitability in an identified market (Jobber and Fahy 2006). Amazon can move into the empty quadrant in the figure 1 by providing a coloured screen. This product development approach will make it more competitive in the dynamic market. 6.0 Strategic position-Differentiation or cost leadership Amazon has its strategic position over Kindle by differentiating it and positioning it as a best for reading product in the market. If the market demands Amazon can move into the first quadrant of the perceptual map by conducting more research. This will manoeuvre Amazon in a position that is distinctive, advantageous and in line with consumer needs (Doyle and Stern 2006). Amazon’s market leading position offers resource capability for cost leadership which further complements its price leadership strategy. 7.0Â  Conclusion It is evident that Amazon occupies a unique position in the market. Amazon currently is focussing on being a market leader in providing a product that is best for reading although acknowledging the craze for colour screen and multipurpose features offered by competitors. Based on its strengths it can focus on market penetration with innovative products and add ons like colour screen plus multipurpose functions. Combining this with its price leading strategy will lead to more growth and profits. References and Bibliography Motoko R and Stone B., 2010. Amazon threatens publishers as Apple looms. The New York Times. Grant R., 2008. Contemporary strategy analysis, Blackwell publishing Mellahi, K and Johnson, M., 2000. Does it pay to be a first mover in ecommerce? The case of Amazon.com. Management Decision [online] Vol.38, Issue 7. , p445, 8p .Available through: Business source complete database. [Accessed 11 March 2011]. Stross R., 2010. The Specialist vs. the Multi-tasker. The New York Times Dave Chaffey. (2009). Amazon.com case study. Available: davechaffey.com/E-commerce-Internet-marketing-case-studies/Amazon-case-study.[ accessed 12th March 2011]. Bossman J., 2010b. Barnes and Noble planning big push to increase Nook sales. The New York Times Jobber D and Fahy J., 2006. Foundations of Marketing.2nd Edn McGraw-Hill, London. Doyle P and Stern P., 2006. Marketing Management and Strategy.4th Edn. Pearson Education ltd, Harlow

7Heaven Technology Management Strategies

7Heaven Technology Management Strategies Introduction Innovative technology is one of the most highly appreciated and developing industries in the world. Having achieved many goals, it is essential to consider the fact that this industry is too young and it needs a lot of achievement and other specific inventions in the future. Looking at the UAE and the companies located there, it may be said that this country is one of the most occupied by the IT technologically directed organizations.Advertising We will write a custom proposal sample on 7Heaven Technology Management Strategies specifically for you for only $16.05 $11/page Learn More Basing its business in UAE, many corporations offer outsourcing and IT solutions for the business needs all over the world. Speaking about the demand on such services, it should be remembered that modern world is impossible without innovative technologies, the Internet has occupied all the spheres and industries, therefore, the innovative technologies and the compani es which help to cope with the appeared problems are the essential parts of human life. The Company Overview and the Industry 7Heaven Technology is the company which offers innovative products and services for use as well as outsourcing for the world companies. 7Heaven Technology offers services, products, and delivers outsourcing. Loyaltimate, Pro-Man, and eZ-Mall are the products offered by the company. The services the company offers are business solutions development, website development and website and SaaS hosting. The outsourcing services offered by the company are book keeping and auditing, hardware, networking and AMC, and IT offshore services. Being the central services of the company, they create deserving competition in the industry. 7Heaven Technology is the corporation which unites many smaller companies which are responsible for its own sphere. It is essential to remember that the innovative technology industry is developing one and there are a lot of companies which serve at the market with the same products and services. To be the best, 7Heaven Technology has to apply to various strategies which are essential for the company and its further leading in the industry. Many companies have understood that it is cheaper to outsource some particular IT services than to produce them personally. Inventory management system, quick invoice management system, and quick and easy accounting solution are the services 7Heaven Technology offers. The company was launched in 2011 in UAE, and since that time the 7Heaven Technology has become the leader in the service delivery in the Middle Eastern market (7Heaven Technology). The industry of IT technologies is developing. There are a lot of various companies which offer different services and there are even more those which are ready to consume those services. Speaking about UAE and IT industry, it may be concluded that the sale of IT products have increased in comparison to the previous year (Dubai’s IT m arket has grown to AED 113 billion in 2011). Even though many companies still recover from crisis, other corporations refer to outsourcing of the IT technologies as it is cheaper and more profitable.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Key Competitors Having conducted a thorough research in the industry, it may be concluded that 7Heaven Technology has several rivals, Exceed IT Services and DIC are some of them. Looking at the situation in UAE, it should be mentioned that the impressive expansion in Dubai of the IT industry and the increase of the number of the companies which offer these services are the main characteristics of the region. Data storage and processing are the central competing issues in UAE and companies strive for consumers. The increase of the competition might create serious problems for the company, however, the specific measures were taken. To r emain equally useful companies with particular consumers and profitable income, the Dubai Outsource Zone was established with the purpose â€Å"to take advantage of the growing potential the segment offers† (UAE: Dubai Outsourcing IT Industry). One of the main strengthens of the company among its competitors is its wide range of services. Turning to 7Heaven Technology, clients are eager to find all the necessary IT services and products which may be necessary. Effective use of business technology is the main criteria of the company advantage. Company Business Excellence and Quality Management Strategy Speaking about business excellence of 7Heaven Technology, it is important to define the term. Business excellence is the notion which characterizes various business models and processes which support the company goal to achieve success in performance. Quality management strategy is a particular strategy aimed at understanding the specifics of the company strategy which presuppos es completing excellent business. It is obvious that all these processes are dependant, and if the company fails to deal with one process successfully, it is impossible to wait for the best outcome. Quality management is based on three specific principles, people, consumer, and process orientation. Quality management is directed at the activities which ensure â€Å"continuous improvement of the performance of the company† and create the conditions â€Å"needed in order to satisfy the stakeholders in the company by providing excellent performance and results† (Pfeifer 41). Analyzing 7Heaven Technology from the point of view business excellence and quality management, it is important to check how the company deals with its customers, what the processes are and how they are completed. After that the recommendations may be offered in the sphere under discussion.Advertising We will write a custom proposal sample on 7Heaven Technology Management Strategies specifical ly for you for only $16.05 $11/page Learn More As it has already been stated the company deals with three directions, services, products and outsourcing. Each of these spheres is interconnected with each other as the outsourcing and services are based on the IT technologies and products offered by the company. Providing its services, 7Heaven Technology applied to the Loyalty Program to retain existing consumers and to attract new ones. Additionally, this Loyalty Program allows the company to understand the buying behavior of customers and sell the issues which they want to buy. Additionally, being the part of the quality management, Loyalty Program is aimed at attracting new vendors and promoting their brands (7Heaven Technology). Offering customers Property Management Software Pro-Man, the company tries to assure that the companies work effectively. 7Heavenn Technology offers several packages depending on the customers’ needs. eZ-Mall is â€Å"a complete s olution for Mall Management Companies to setup and manage their operations based on industry standard processes† (7Heaven Technology). To make sure that the company pursues business excellence, it is important to consider its relation to the customers. The mission of the 7Heavenn Technology is to satisfy the needs of clients. Key Resources and Capabilities The key resources of the company lie in the innovative technologies and their appropriate use. Applying to the safety of the company, it should be stated that 7Heaven Technology is driven by the creativity o its staff, therefore the employees in the company are highly apprised. It is also essential to say that the company pursues the goal to complete task with minimal expense. This is one of the leading outsourcing issues which are considered as the most important ones. However, sometimes the problem of quality appears. Therefore, it is essential to remember about the pieces of advice in relation to company quality managemen t and business excellence which are going to be discussed. Distinctive Competencies and Potential Sources of Sustainable Competitive Advantage Dwelling upon the advantages of the company, it is important to remember the loyalty program, fast and quality service delivery, immediate and professional feedback. The company’s priority before other companies lies in the fusion on the services and products. 7Heavenn Technology does not offer one particular product or services, it offers many services and many products along with outsourcing facilities.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, turning to the company, a consumer may get the full package of services one needs. The distinctive competencies of the 7Heavenn Technology is its guarantee of the security of customer’s information. Offering book keeping and auditing the company makes sure that all the data the clients provide the company with are going to be highly secured. So, respect to the customers and the ability to meet their needs along with the specific information security strategies are the main priorities of 7Heavenn Technology. Recommendations To achieve the business excellence, the company is to pay attention to its weaknesses and to use its strengths in dealing with them. Having considered the company competitors, resources and strategies used for company management, it is possible to recommend referring to the EFQM Excellence Model. The main idea of this strategy lies in outsourcing the management practices which are based on eight fundamental concepts. Here is an analysis of these concepts from the point of view of the company strategy and the recommendations to the company further actions. The company should achieve balanced results. Offering services, products and outsourcing facilities, the company should make sure that the demand on these specific issues is balanced. Furthermore, the company should add value to the consumers. There are many strategies aimed at completing this task. The company should pay more attention at promoting and advertising on order to complete this stage. Furthermore, it is important to remain a leading company with vision, inspiration and integrity. Being an IT corporation which depends on the creativity of human resources, it is essential to be the leader in the industry as the innovations change and the first company which has managed to invent something new gets a prize, more customers. It may be stated that some of the concepts of the EFQM Excellence Model are met which helps to draw a conclusion that the company is on the co rrect way, still, it needs some particular changes to be made. 7Heaven Technology is an IT company, therefore, the concept of managing by processes is followed. The company also succeeds through people as human resource is one of the main parameter in successful work of the company. Nurturing creativity and innovation are the most essential processes in the company management, therefore, these concepts are met. However, the company should encourage employees for more and better work. Creativity is an inevitable aspect of the work, the company must be creative to be able to serve its customers and offer them constantly new services which are going to be useful to them. The company builds partnerships as it is too difficult to offer outsourcing services individually. The company should be guaranteed by support from other corporations in order to secure itself from customer dissatisfaction and to make sure that it has all the necessary resources for completing the task. 7Heaven Technol ogy is responsible for its sustainable future as it has a desire to develop and increase its consumer base (Hakes 255). 7Heaven Technology company presents its services in IT industry, therefore, fast and quality delivery of the services and immediate reaction if any problem appears is an obligation for the company. The company managers understand that in case all the processes work successfully, the particular needs of the quality management are met as well as requirements of the business excellence. Conclusion Therefore, it should be concluded that 7Heavenn Technology is a relatively new company which has managed to gain positive image in the IT industry and the attention of the clients. However, in the highly competitive environment, it has many rivals and to cope with them the company should change some strategies. Quality management and business excellence models discussed above are the most effective ones as on the one hand, they help organize the work of the company on an app ropriate level and on the other hand, it assists the customers and meeting their needs. The recommendations offered for the further company development are to be followed, otherwise, it is going to be difficult to for 7Heaven Technology to position themselves at the Eastern market and to become serious competitors to the enterprise which have been developing in the industry for many years and who have already got regular customers and who feel secured in the competitive world. â€Å"7Heaven Technology.† 2012. Web. 7heaventech.com/ â€Å"Dubai’s IT market has grown to AED 113 billion in 2011.† Dubai Chamber. 18 Dec. 2012. Web. dubaichamber.com/whats-happening/chamber_news/dubai%E2%80%99s-it-market-has-grown-to-aed-113-billion-in-2011 Hakes, Chris. The EFQM Excellence Model to Assess Organizational Performance: A Management Guide. New Jersey: Van Haren Publishing, 2007. Print. Pfeifer, Tilo. Quality Management. New Jersey: Hanser Verlag, 2002. Print. â€Å"UAE: Dubai Outsourcing IT Industry.† Global Arab Network, 31 March 2011. Web.